Getting the price of a product or service right is critical. Customers want to know they are getting value for money but businesses must ensure they’re not leaving any money on the table, so it’s a fine art.
Marketers are still struggling to follow consumers’ purchase journeys as they research and buy on numerous devices, and without a new approach they risk losing sight of the effectiveness of performance marketing.
Job titles can be as simple as ‘marketing director’ and as wacky as ‘the dark lord of coding’, but as disciplines splinter, is it more important that your title reflects your specialism or paints you as an all-rounder?
Marketers hear no end of reports on the growth of programmatic advertising and opinion columns on why they should adopt it, but how many understand what data they should use to power their buying? We asked brands for their advice.
Virtual reality is set to become widely available to consumers over the coming months with launches from Oculus Rift and HTC. Marketers who use the technology need to ensure it is more than a gimmick and there are already brands doing just that
Big data seems to divide brands into either advocates or sceptics, with some now seeing paybacks and others having jumped in unwisely. Whichever side they are on, brands need to set out their goals first before deciding whether to invest.