Survival of the fittest
Nicola SmithTraditional online ad networks are under increasing pressure and need to evolve to stay alive. Five industry specialists discuss the issues.
Pulling in the same direction
Nicola SmithFrom ’e-commerce’ to ’f-marketing’, seamless social media integration is redefining the essence of brand/consumer interaction.
From page to screen
Nicola SmithWith sales of its ebooks up 182%, publisher Penguin is seizing the opportunity to create a digital shop window that uses online communities and visual search to connect readers with its titles.
Directing the online traffic
Nicola SmithSince Kia Motors embraced online marketing, brand interest and sales have rocketed, and it’s so successful the company is now thinking the unthinkable – dropping TV campaigns altogether, discovers Nicola Smith.
Digital habitat suits WWF-UK
Nicola SmithIn the latest of our in-depth looks at companies’ digital strategies, WWF-UK’s head of online, Adrian Cockle, tells Nicola Smith how its integration of online and offline work is reaping rewards in every part of the organisation.