If you could go back to the start of your career and tell yourself everything you know now, what would you say? Hostelworld CMO Ottokar Rosenberger lists the advice he wishes he’d had.
In order to navigate the new connected landscape marketers must follow the ‘5Cs Framework’, which focuses on consumers, connecting, content, commerce and community.
YouTube wants to make it easier for brands to serve up more relevant and personalised ads and measure their offline impact.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Catch up on all the most important marketing news from the around the world with our morning round-up.
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