If you could go back to the start of your career and tell yourself everything you know now, what would you say? Hostelworld CMO Ottokar Rosenberger lists the advice he wishes he’d had.
The programme will be based in New York and includes three residential boot camps, as well as individual mentoring.
LinkedIn’s ‘number one voice in marketing’ talks to Marketing Week editor Russell Parsons about the importance of people and creativity in digital transformation.
Perceived wisdom might suggest procurement would be keen to in-house more creative and media, but many are concerned about the impact this could have on the quality of work and level of talent working on it.
To cope in a volatile world, marketing leaders must be prepared to embrace change and feel able to ask for help, according to Diageo CMO Syl Saller.
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