Phuong Nguyen

eBay’s Phuong Nguyen: Marketers are still targeting like it’s the 1950s

Marketing briefs still focus on engaging consumer segments, whether it’s “baby boomers,” the coveted millennial group or the consumers of the future, Gen Z. But demographic targeting doesn’t necessarily provide return on investment. Recently McDonald’s announced that it would stop focusing its marketing efforts on simply sweeping talk to millennials, but this remains an exception and not the rule across the industry.

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