John Lewis Never Knowingly Undersold 2011
John Lewis is set to launch its biggest ever marketing spend in the crucial run up to Christmas. Watch its latest ad here.
Guinness “The Flag”
Guinness is bringing the game of rugby to life in an ambitious new ad directed by Academy Award winner Tom Hooper. See the ad here.
ASOS “Urban Tour”
On 14th September ASOS will launch an interactive global platform, Urban Tour, to promote its Autumn / Winter 2011 menswear collection. Watch the campaign here.
Halifax emphasises community credentials
Lloyds Banking Group owned brand unveils the first stage in its bid to regain “challenger” status.
M&S Autumn Womenswear ‘The Rendezvous’
Watch the new ad.
FT global ad campaign launches here
Click here to watch FT’s new global ad campaign
F1 winner Sebastian Vettel signs as Infiniti brand ambassador
Japanese luxury car marque Infiniti has signed Formula One World Champion Sebastian Vettel as its first global brand ambassador.
Nescafé’s Dolce Gusto first product placement advertiser
Nescafé has signed a £100,000 deal with ITV’s This Morning to feature the coffee machine Dolce Gusto, making it the first product placement advertiser on UK television screens.
Grolsch makes sweet Christmas music with bottles
Watch the Grolsch Christmas campaign here.
Former Cadbury marketing chief Rumbol in agency start-up
Fallon founder Laurence Green and creative director Richard Flintham are leaving the agency to launch a new start-up with former Cadbury marketing director Phil Rumbol.
Strongbow bashes bankers in advert
Watch the new Strongbow ad here.
MoS magazine launches TV campaign
Mail on Sunday (MoS) is launching a televison advertisement for its free magazine You, as it attempts to raise awareness of the women’s title.
Channel 4, ITV and Sky join forces to prove value of on-demand to marketers
The UK’s major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.
M&S, Tenzing, WPP: 5 things that mattered this week and why
Catch up on all this week’s marketing news including change at the top of M&S and WPP, and how a former Red Bull marketer is trying to change perceptions of the energy drink market.
M&S’s shake-up suggests its ‘one brand’ marketing strategy didn’t work
The decision to split responsibility for marketing into the two strands of its business might seem like a step backward for a retailer with such a strong brand, but it should enable it to move faster and focus more on what matters to customers.
P&G looks to even greater marketing efficiency to help tackle disruption
The FMCG giant wants to sure it is reaching the right people at the right time as it looks to fight off growing challenges from ecommerce, own-label brands and digital disruptors.
