John Lewis Never Knowingly Undersold 2011
John Lewis is set to launch its biggest ever marketing spend in the crucial run up to Christmas. Watch its latest ad here.
Guinness “The Flag”
Guinness is bringing the game of rugby to life in an ambitious new ad directed by Academy Award winner Tom Hooper. See the ad here.
ASOS “Urban Tour”
On 14th September ASOS will launch an interactive global platform, Urban Tour, to promote its Autumn / Winter 2011 menswear collection. Watch the campaign here.
Halifax emphasises community credentials
Lloyds Banking Group owned brand unveils the first stage in its bid to regain “challenger” status.
M&S Autumn Womenswear ‘The Rendezvous’
Watch the new ad.
FT global ad campaign launches here
Click here to watch FT’s new global ad campaign
F1 winner Sebastian Vettel signs as Infiniti brand ambassador
Japanese luxury car marque Infiniti has signed Formula One World Champion Sebastian Vettel as its first global brand ambassador.
Nescafé’s Dolce Gusto first product placement advertiser
Nescafé has signed a £100,000 deal with ITV’s This Morning to feature the coffee machine Dolce Gusto, making it the first product placement advertiser on UK television screens.
Grolsch makes sweet Christmas music with bottles
Watch the Grolsch Christmas campaign here.
Former Cadbury marketing chief Rumbol in agency start-up
Fallon founder Laurence Green and creative director Richard Flintham are leaving the agency to launch a new start-up with former Cadbury marketing director Phil Rumbol.
Strongbow bashes bankers in advert
Watch the new Strongbow ad here.
MoS magazine launches TV campaign
Mail on Sunday (MoS) is launching a televison advertisement for its free magazine You, as it attempts to raise awareness of the women’s title.
BrewDog, Boots, Asda: 5 things that mattered this week and why
Catch up on all the marketing news from the last week including BrewDog’s ‘most honest ad ever’, Boots’s move into digital loyalty and Asda’s plans following the failed merger.
The consumer insights you need to improve your marketing strategy
Brought to you by Dynata
Join this webinar to find how key trends around technology, media consumption and trust will impact your activity.
Watford FC on its plan to go global ahead of its FA Cup battle with Man City
As Watford prepares for the FA Cup final against Manchester City, the club’s marketing boss has another battle on his hands, extending Watford’s reach internationally without getting preoccupied by “chasing the big”.
The great balancing act: The long and short of B2B marketing
Sponsored by The Marketing Practice
Successful B2B marketers are twice as likely to think long-term, but the pressure to deliver immediate results remains intense. To tackle the growing effectiveness gap, we need to balance the long and the short term.
