John Lewis Never Knowingly Undersold 2011
John Lewis is set to launch its biggest ever marketing spend in the crucial run up to Christmas. Watch its latest ad here.
Guinness “The Flag”
Guinness is bringing the game of rugby to life in an ambitious new ad directed by Academy Award winner Tom Hooper. See the ad here.
ASOS “Urban Tour”
On 14th September ASOS will launch an interactive global platform, Urban Tour, to promote its Autumn / Winter 2011 menswear collection. Watch the campaign here.
Halifax emphasises community credentials
Lloyds Banking Group owned brand unveils the first stage in its bid to regain “challenger” status.
M&S Autumn Womenswear ‘The Rendezvous’
Watch the new ad.
FT global ad campaign launches here
Click here to watch FT’s new global ad campaign
F1 winner Sebastian Vettel signs as Infiniti brand ambassador
Japanese luxury car marque Infiniti has signed Formula One World Champion Sebastian Vettel as its first global brand ambassador.
Nescafé’s Dolce Gusto first product placement advertiser
Nescafé has signed a £100,000 deal with ITV’s This Morning to feature the coffee machine Dolce Gusto, making it the first product placement advertiser on UK television screens.
Grolsch makes sweet Christmas music with bottles
Watch the Grolsch Christmas campaign here.
Former Cadbury marketing chief Rumbol in agency start-up
Fallon founder Laurence Green and creative director Richard Flintham are leaving the agency to launch a new start-up with former Cadbury marketing director Phil Rumbol.
Strongbow bashes bankers in advert
Watch the new Strongbow ad here.
MoS magazine launches TV campaign
Mail on Sunday (MoS) is launching a televison advertisement for its free magazine You, as it attempts to raise awareness of the women’s title.
Retail sales, GDPR, customer experience: 5 killer stats to start your week
We arm marketers with all the numbers you need for the coming week including how news sites are seeing a decline in third-party cookies post-GDPR and what the new generation of marketers want.
Marketing Week Meets… Giffgaff founder Gav Thompson
Gav Thompson tells Marketing Week editor Russell Parsons about his zig-zag career, founding a major national brand and his CMO roles across various sectors, including at Paddy Power.
PepsiCo buys SodaStream for £2.5bn as it looks for ways to reach consumers ‘beyond the bottle’
Pepsi is buying the carbonated water company as part of its plan to branch into purpose-driven healthy alternatives to fizzy drinks.
Superdry, Amazon, Ola: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
