RKCR/Y&R wins Bombay Sapphire ad business in global consolidation
Pitch reporterUpmarket gin Bombay Sapphire has awarded RKCR/Y&R its advertising business.
Lionel Richie to star in the new Walkers ad
Pitch reporterEighties pop sensation Lionel Richie is to star in the new advertising campaign for Walkers, alongside the face of the crisps brand, Gary Lineker.
Chrysler runs ‘anti-British’ ad campaign in US
Pitch reporterAmerican car manufacturer Chrysler is targeting a growing anti-British sentiment in the US, following the BP oil spill in the Gulf of Mexico, in its latest ad campaign.
Birds Eye launches new campaign starring Myleene Klass
Pitch reporterBirds Eye has drafted in Marks & Spencer face and TV presenter Myleene Klass to front its new ad campaign promoting the frozen food company’s fitness initiative, 100% Challenge.
TV licence fee ‘could be cut’: Jeremy Hunt
Pitch reporterThe BBC licence fee could be cut under the Coalition Government’s public spending austerity drive, the Culture Secretary Jeremy Hunt has said in a newspaper interview over the weekend.
Adidas to move entire ad account out of 180 Amsterdam into Sid Lee
Pitch reporterAdidas is moving its entire global advertising business into Montreal-based agency Sid Lee, ending the company’s relationship with 180 Amsterdam, it is understood.
Waitrose to launch Heston Blumenthal ‘range’
Pitch reporterChef Heston Blumenthal, known for his unusual use of ingredients such as the bacon and egg ice cream, is launching a range of products exclusively for Waitrose the supermarket that uses the chef alongside Delia Smith in its advertising. ’Heston for Waitrose’ range launches in October.
Micheal O’Leary says sorry to Sir Stelios for ‘Pinocchio’ ads
Pitch reporterRyanair chief Michael O’Leary has apologised “unreservedly” to Easyjet founder Sir Stelios Haji-Ioannou over ads that Ryanair ran featuring Stelios as Pinocchio and suggesting he was lying about Easyjet’s punctuality.
P&G launches parenting website
Pitch reporterProcter & Gamble-owned Pampers is launching a series of online videos called ’Welcome to Parenthood’ attempt to increase its digital engagement with consumers.
BBH resigns founding client Levi’s business
Pitch reporterBartle Bogle Hegarty has resigned from the Levi’s advertising account, one of its best-known pieces of business, after 28 years. Levi Strauss & Co was one of BBH’s founding clients when the agency was launched in 1982.
Dita Von Teese strips in new Perrier virals
Pitch reporterPerrier is launching a raunchy viral campaign starring Dita Von Teese in which the burlesque star pours the sparkling water over her semi-clad body while breathlessly inviting users to join in.
Harvester launches first TV campaign in 14 years
Pitch reporterHarvester is making its first foray on national TV in 14 years with the launch of a new ad campaign promoting its new salad and grill menu.
BT launches parenting push
Pitch reporterBT is taking on the role of parental adviser in a new marketing campaign advising parents, carers and relatives how to train their children in sports.
Ultimo launches ‘real women’ campaign
Pitch reporterLingerie brand Ultimo has signed up 14 ’real women’ as the face of its next advertising campaign, to launch its new range of evening gowns Ultimo Couture. The move follows Ultimo’s decision to axe Kelly Brook as the face of the brand, following a row over a Playboy shoot.
Ferrari F1 unveils new logo without controversial Marlboro barcode
Pitch reporterFerrari has unveiled a new logo for its Formula 1 team without the controversial barcode design, which lobbyists claimed was subliminal advertising for the Ferrari F1 main team sponsor, Marlboro cigaretttes.