Spotify to advertise on television
Pitch reporterSpotify is considering running a TV advertising campaign on UK television for the first time.
Comic Relief seeks agency
Pitch reporterComic Relief is seeking an ad agency to promote celebrity chef Gordon Ramsay’s range of sauces, launched last year in partnership with the charity. The incumbent is Fallon.
Tropicana diverts attention towards alternative flavours
Pitch reporterTropicana aims to raise the profile of its new ‘Orange Creations’ flavours range with a national print campaign.
Amazon launches grocery site
Pitch reporterAmazon has launched a grocery offer in the UK today offering thousands of household goods and food.
Michelin ad promising to save fuel banned by ASA
Pitch reporterA TV ad for Michelin car tyres featuring the Michelin Man and claiming to “help to save up to 80 litres of fuel” has been banned by the Advertising Standards Authority (ASA) for being misleading.
Selfridges in talks with agencies
Pitch reporterSelfridges has approached advertising agencies with a view to creating a new brand campaign for the upmarket department store.
Cadbury and Make-A-Wish Foundation unveil seasonal chocolate product
Pitch reporterCadbury is launching a new chocolate product in the lead up to the Christmas period in order to celebrate its partnership with the Make-A-Wish Foundation.
Usher and A-team urge Brits to drink milk
Pitch reporterChart-topping RnB singer Usher and the stars of The A-Team film are the latest celebrities to promote British milk.
Wall’s launches Bring it on Britain repositioning campaign
Pitch reporterWall’s is launching a new campaign positioning the brand as a producer of “British classics” such as pork pies and sausage rolls. The Bring it on Britain push is the first work for the brand by Saatchi & Saatchi after the agency won the account last year following a 2-way shoot out against the incumbent, Beattie McGuinness Bungay.
BBC 6 Music saved from closure
Pitch reporterThe BBC Trust has rejected the BBC’s plans to close the digital radio station 6 Music, as a “convincing case” has not been made for the station to be shut down.
London 2012 sells badges aimed at the gay community
Pitch reporterThe Organising Comittee of the London 2012 Olympic Games is selling special badges aimed at the gay community as part of its efforts to make different sections of society feel included in the Games.
Victoria Beckham designs new Range Rover Evoque
Pitch reporterRange Rover has unveiled its new ’compact’ Range Rover and revealed the interior is to be designed by Victoria Beckham, in a bid to attract younger, fashion-conscious buyers.
Gillette global marketing boss quits to join Staples
Pitch reporterOffice supplies retailer Staples has appointed Procter & Gamble-owned Gillette’s global marketing director Steven Fund to the newly created position of senior vice president of global brand marketing.
Activia unveils new Martine McCutcheon ad
Pitch reporterYogurt brand Activia is continuing its series of TV adverts featuring actress Martine McCutcheon by launching a summer ad campaign this week.
Burger King partners with Microsoft to launch futuristic games
Pitch reporterBurger King is partnering with Microsoft to target children and offer a free toy in Kiddie Meals that will also act as a virtual toy within Xbox games. The physical toys will come with a tag, which is used to scan the toy into an Xbox Kinect game called Kinectimals. The launch is expected before Christmas this year.