WHSmith to resurrect Richard and Judy Book Club
Pitch reporterWHSmith is teaming up with TV presenters Richard Madeley and Judy Finnegan in order to reprise the popular ’Richard and Judy Book Club’.
Gucci signs Evan Rachel Wood to front new fragrance
Pitch reporterActress Evan Rachel Wood of True Blood fame has signed a deal to become the face of a new Gucci scent.
EU votes against traffic light food labelling
Pitch reporterThe European Parliament has rejected “traffic light” labelling schemes, which would have meant red warning labels for foods seen as unhealthy because they are high in fat, sugar or salt.
Premier Foods launches new Great Little Ideas ads
Pitch reporterPremier Foods is extending its Great Little Ideas campaign with a second phase that includes two new tv ads which feature Terry Venables and Strictly Come Dancing judge Craig Revel Horwood.
Financial watchdog warns banks about social media promotions
Pitch reporterBanks and financial services companies must comply with advertising rules when using Facebook and social media such as iPhone apps, the Financial Services Authority (FSA) has warned, adding Twitter may not be a suitable medium for finance companies to communicate on at all..
Nestlé sues Sara Lee in premium coffee battle
Pitch reporterNestlé is taking legal action against Sara Lee over alleged patent infringement of its premium capsule coffee brand Nespresso.
Ferrero Rocher reviews its £6m advertising business
Pitch reporterChocolate brand Ferrero Rocher has started a hunt for an advertising agency, ahead of a big-budget Christmas TV commercial.
Harvey Nichols launches summer sale campaign
Pitch reporterHarvey Nichols is launching a surreal fairground-themed ad campaign to promote its upcoming summer sale. The three ads each depict a classic fairground game and in one of the ads a customer is shown winning a Stella McCartney Jacket.
ITV apologises after fans miss England’s first goal for Hyundai ad
Pitch reporterITV has been forced to issue an “unreserved apology” after fans watching the England World Cup match on High Definition (HD) missed England’s first goal and were instead shown a Hyundai advert.
Government pledges “best marketing plan” for London 2012
Pitch reporterUK Culture Secretary Jeremy Hunt has announced his plans to produce the “best ever marketing plan that any country has ever had” around London 2012.
Carlsberg continues World Cup drive with ad-break bumpers
Pitch reporterCarlsberg is continuing its FIFA World Cup ad push with new football-themed TV advert-break bumpers.
British Red Cross launches viral video to raise HIV-awareness
Pitch reporterThe British Red Cross is releasing a viral football video that seeks to take advantage of World Cup fever, in an attempt to raise awareness about HIV and AIDs in South Africa. The video stars the ’world’s best freestyle footballer’, Billy Wingrove, along with talented young footballers from South Africa. It will be released on the opening day of the FIFA World Cup.
More Th>n calls ad pitch ahead of tenth anniversary celebrations
Pitch reporterInsurance brand More Th>n has started talking to agencies for its £11m advertising account, ahead of its tenth birthday celebrations next year.
Natalie Portman signs as face of Parfums Christian Dior in endorsement U-turn
Pitch reporterActress Natalie Portman is to be the new face of Parfums Christian Dior, despite saying last year that a cosmetics campaign was not something she would do.
Savlon targets ‘Savvy mums’ with new TV push
Pitch reporterAntiseptic brand Savlon is promoting its full product range with a TV ad emphasising the idea that ’savvy mums’ do not wrap their children in cotton wool.