Yahoo: Why doesn’t Apple know you have an iPhone?
Rachel GeeBrands might talk about data, but Yahoo thinks not enough marketers are doing things that are really useful for consumers with it.
Brands might talk about data, but Yahoo thinks not enough marketers are doing things that are really useful for consumers with it.
As consumers become ‘desensitised to the big brother’ effect, larger finance brands including Mastercard and Lloyds are imitating disruptors such as Atom Bank and immersing themselves in biometric technology.
With mobile ad spend rising 56% in the first half of 2016, the IAB says marketers must be aware there is no “hierarchy of screens anymore” and that next year’s growth is all dependent on the outcome of Brexit negotiations
Samsung has ended production of the device after a recall meant to deal with safety issues saw replacement phones also catching fire.
Although brands such as Facebook may face a backlash from consumers following tax avoidance claims, experts do not believe that tax scandals are enough to deter consumers from buying into a brand’s products.
From a staff video highlighting how common mental health problems are, to a collaboration with Rizzle Kicks and a snapchat takeover, here are five brands that have got involved with World Mental Health Day.
From Sir Martin Sorrell on Facebook video ads, to Fitbit’s move further into healthcare and MasterCard’s attempts at mastering the selfie, find out everything you need to know from the past week in marketing.
Uber says its charitable initiative Uber Giving aims to tell the brand story and therefore provide a return to the company.
The launch of two Pixel smartphones, a VR handset and its ‘intelligent agent’ Google Assistant are all about a future with artificial intelligence at its core.
Mastercard has launched technology that uses biometrics to verify identification from selfies, in a bid to aid customers who are concerned about fraud and want a quicker way to make online transactions.
Despite uncertainty following Brexit, brands such as TUI and the Premier League believe ‘Brand Britain’ is not lost and remains strong.
TalkTalk hopes its new ‘This Stuff Matters’ campaign can win back brand trust following last year’s high-profile hacking scandal.
Hungryhouse has introduced a new slogan and Gogglebox-inspired campaign in a bid to steal customers from rivals such as Just Eat and Deliveroo.
Freeview’s new campaign ‘The Other Way’ is both a bid to raise brand awareness and make the service contribute to people leaving their bundles with the likes of BT and Sky.
With its “biggest” campaign for its TV services to date, BT is aiming to bring new customers into the paid-TV market through low price points, a ‘quad play’ offering and a focus on families.