Heathrow taps into the ‘Love Actually‘ effect with first TV campaign
Rachel GeeHeathrow Airport is using its first ever TV campaign to make an emotional connection with consumers as it aims to tap into the Love Actually-effect.
Heathrow Airport is using its first ever TV campaign to make an emotional connection with consumers as it aims to tap into the Love Actually-effect.
Paul Davies talks about what it takes to be a visionary and his expectations for the industry in the next ten years.
We spoke to Kevin Sinfield, head of brand marketing at Taylor’s of Harrogate and one of our Vision 100 on what it takes to be a visionary. Sinfield said that visionaries need to be open to change, constantly open to new ideas and shouldn’t settle on the status quo. He said he admires David Brailsford […]
Concerns over Brexit, Channel 4’s new ‘Superhumans’ campaign and Mark Ritson’s assertion that marketing experts should have qualifications have all sparked debate this week.
As Thomson prepares to rebrand to TUI in the UK over the next 18 months, the travel company is hoping to make a break with the past by scrapping travel brochures and instead looking to provide richer content in store through virtual reality and augmented reality.
Mark Ritson’s column this week has fuelled a huge amount of discussion both on our site and on social media, but it seems most disagree with him that marketing “experts” need a formal marketing qualification.
Following BT’s acquisition of EE earlier this year, the two firms are to work together for the first time to launch a sports app offer that will only be available to EE mobile customers.
With the Coca-Cola Zero Sugar launch, M&S’s falling fashion sales, Gap’s “digital delirium” and more on the marketing aftermath of the UK’s decision to leave the EU, these are the five stories that mattered this week.
Despite Brexit fears in the travel industry, today (July 7) Lastminute.com Group has launched The Travel People, its new media business that aims to help brands reach its 10 million annual customers.
Keith Weed believes there has been more change in the industry in the last five years than in the 25 years prior. He says that marketers need to catch up, be ready to compete in “clear water” and with sensible metrics.
Business confidence has fallen following Britain’s vote to leave the EU as new anxieties over how it will impact the exports market emerge.
From the Brexit brand winners and losers to Morrisons declaring a war on its discounter rival Aldi, it has been another busy week in the world of marketing. We have rounded up the five stories you need to know.
Speaking at the IAB Digital Conference this week (June 28), the likes of Facebook, Google and John Lewis reiterated the importance of mobile, calling it the number one platform to make an emotional impact with consumers.
Following a period of falling revenues, Groupon wants to reintroduce itself to UK consumers and hopes its first integrated TV campaign will highlight its transition into a “discovery brand”.
Many senior marketers are teaching digital natives on digital though don’t necessarily understand it themselves, or as Keith Weed says, they are “reading from a book or just using management skills”, which isn’t enough.