Car-sharing app Uber is hoping to shake off perceptions of the service as the ‘saviour of a night’ to show how it can be used for commuting, travelling to the aiport or heading to the shops with its first big above-the-line campaign.
Performance Bicycle is the biggest speciality bike retailer in the US with more than 100 stores across 20 states. Yet it is looking to shake up the market with a new store concept that puts the service department front and centre of the shopping and brand experience.
Standard Life faces the often difficult task of marketing long term investments to consumers more interested in the here and now. Having benefited to the tune of almost 1 million new customers due to the new auto-enrollment for pensions, the brand’s marketing MD Stephen Ingledew explains the six methods it uses to ensure its marketing is relevant and resonates.
With mobile ad spend set to surpass desktop spend for the first time in 2016, Facebook is expanding its audience network and will take on the likes of Google by targeting its ads at everyone on the web, not just the people that use Facebook.
This week mobile firms O2 and Three revealed two very different strategies in dealing with mobile ads. O2 believes that telecos have a right to play in the ad space, while Three plans to “revolutionise the mobile advertising experience” by trialling ad blocking.
Google claims that half of all web traffic now comes from smartphones and tablets, while location-related mobile searches have grown 50% faster than all other queries on mobile meaning marketers must reassess how they use mobile to add a local element
As profits, revenues and customer numbers all increase, Ryanair boss Michael O’Leary admits he made a mistake in not focusing on customer service and marketing sooner
As NHS launches its first augmented reality billboard campaign and a declining Burberry admits customer loyalty is ‘lagging’, here are some of this week’s biggest marketing stories.
For the first time, Intercontinental Hotel Group is using price comparisons within its advertising to “tidy up” the travel industry and overcome the “growing problem” of price comparison sites.
Maersk Line’s social media manager Davina Rapaport says that social media in companies should focus on what keeps a CEO awake at night, not simply likes and engagement.
With Instagram launching its new logo design to unify its family of apps and research highlighting that just 8% of brands are ‘very satisfied’ with their agency partners, here are some of this week’s biggest marketing stories.
Disney’s head of audience Richard Ellwood believes no company has really cracked turning data into stories and that to overcome this marketers must understand the difference between correlation and causation, focusing on the right data through studying behavioural trends.
The marketing industry has taken the next step to cut down on ad fraud by offering publishers, agencies and ad tech providers the ability to verify their solutions if they actually reduce the risk of fraudulent advertising.
Cadbury’s use of YouTube footage in its new “taste like this feels” campaigns has paid off as the brand took two of the top five spots in April’s most populat list, while the return of MoneySuperMarket’s Dave and Ikea’s latest ad all make it into the top 10.
Instagram has introduced a “new look”, with a redesign of its logo created in a bid to unify its family of apps (including Boomerang and Layout) into a “simpler, more consistent” design.