Eurostar is one of the first brands to make use of new tech that allows marketers to change their outdoor campaigns based on real-time feedback on what has been successful on YouTube.
Finance start-up Azimo is hoping to take on the might of the banks as it looks to shake up the money transfer industry.
Icelandair took advantage of a growing apathy towards traditional tourism with its ‘Stopover Buddy’ campaign, which paired travellers to Iceland with a local host. And the quirky campaign has seen big success with demand outstripping supply and website bookings up by 30%.
Just three years ago BT was contracting by 3% a year but it has managed to turn that performance around with profits and revenues up during a “landmark year” for the business. It is now focused on evolution not revolution and will focus on developing its customer service, the EE brand and convergence plans as it looks to become the telecoms firm of choice.
Broadband providers will be forced to show all-inclusive up-front and monthly costs, as the ASA cracks down on broadband price claim in ads.
In a week that saw Apple sales fall for the first time in 13 years and BHS go into administration, we line up five of the week’s biggest marketing stories.
While wearable technology is expected to see huge sales growth in the coming years, Telefonica’s head of digital services James Richards says the industry is still struggling to create devices that fit consumer needs and says even Apple is yet to demonstrate a strong case for why people should buy its smartwatch.
As Pinterest launches its first brand campaign we talk to head of marketing, Elie Donahue to find out why personalisation and the UK are key to its brand and strategy.
With both iPhone sales and revenues falling in the second quarter, Apple is hoping a renewed focus on services such as mobile payments, apps and music streaming can cover the shortfall.
Very and Walt Disney have made it to the top of the leaderboard for YouTube’s most popular ads this month. Lancôme has also managed to secure two places in the top 10 with the Juicy Shaker ads, based on its new martini inspired products.
Spend on UK advertising will finally surpass pre-financial crisis levels next year as marketers turn to emerging formats on mobile, social media and native.