Marriott and Wyndham on how they built a successful app strategy
Rachel GeeHotel groups need to look beyond their industry and take inspiration from other sectors such as retail to ensure their apps are successful and worth the investment.
Hotel groups need to look beyond their industry and take inspiration from other sectors such as retail to ensure their apps are successful and worth the investment.
We arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
However, Mars’ Fiona Dawson admits more work still needs to be done to show women they don’t need to be ‘superwoman’ to get ahead at work.
Ryanair says it is ‘nice but only nice enough’ as it ups its focus on content, growth outside of Europe and staycations in the UK.
We arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
The Times investigation shows the ad industry has taken its eye off the issues, such as brand safety, that really matter to advertisers.
Taking programmatic buying in-house is becoming increasingly common but there are a number of things to consider before making the move.
Lenovo is basing its marketing strategy around communities and participation as it focuses on new areas such as PC gaming and building up its name in smartphones.
National Geographic, the NBA and Franke Kitchen have their say on why communicating brand purpose to customers is crucial to appealing to a modern, global audience.
In the third of our weekly ‘killer stats’ video series, we arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
Microsoft’s Helen Tupper, Sainsbury’s Sarah Ellis and scholars from The Marketing Academy join Marketing Week’s Russell Parsons for the latest careers podcast.
In the second of our weekly ‘killer stats’ video series, we arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
With commuting length and working hours at an all time high, and sick days hitting a low, experts have their say on how leaders can introduce a healthy work-life balance to increase productivity.
In the first of our weekly ‘killer stats’ video series, we arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
Eurostar is moving away from a focus on Paris in its marketing to showcase how its service is changing and expanding and to produce “an extra layer of emotion”.