Ryanair and Lastminute.com slammed for ‘misleading’ pricing in ads
Rachel GeeThe ASA has ruled against travel brands Ryanair and Lastminute.com, after branding two of their ads misleading to customers.
The ASA has ruled against travel brands Ryanair and Lastminute.com, after branding two of their ads misleading to customers.
Change4Life is kicking off its annual January campaign with the aim of raising awareness of how much sugar, salt and unsaturated fats are in food and drink products.
Expedia’s latest ad features mini documentaries that aim to portray real life, incorporating socially and culturally diverse themes in order to engage locally with “real people”.
Despite the political instability of 2016, consumers are ‘gung-ho’ about spending this December, as confidence increases after a rollercoaster year.
From Brexit and hacking scams to zero-based budgeting and the rise of the digital duopoly, 2016 has been a busy year. And it wouldn’t have been the same without the Marketoonist’s take on the industry to get us through. Here are some of his top cartoons from the past year.
Royal Caribbean is hoping to convince more young people to switch from Airbnb and package holidays with its latest campaign.
Thomas Cook says its new campaign represents the needs and tastes of a “modern nation”.
Having eliminated 12 of our top 16 campaigns of 2016, it is on to the finals as brands including Virgin Holidays, Adidas and Channel 4 battle it out.
Following its latest admission that a data breach in 2013 impacted one billion users, Yahoo needs to act carefully and rethink its data collection strategy or risk losing out on its Verizon deal.
Having eliminated eight of our top 16 campaigns of 2016, its on to the quarter-finals as brands including Virgin Media, Adidas and Lidl battle it out for a place in the last four.
New research show UK marketers are struggling to reach their desired audiences online, with just 47% of campaigns seen by their target audience.
John Lewis’s sales fell last week as Black Friday impacts the “shape of trade” over Christmas and shoppers leave their spending to the last minute.
YouTube viewing on TV has more than doubled in the last year and the video platform now wants to work with broadcasters rather than be in competition with them.
And if you need refreshing on what all the campaigns are, take a look here. 2016 year in review: The best campaigns (part I) 2016 year in review: The best campaigns (part II)
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here