Three promotes its CMO to new chief digital officer role
Rachel GeeAs a result, the mobile network brand is now looking for a new chief marketing officer.
As a result, the mobile network brand is now looking for a new chief marketing officer.
Just 27% of marketers say their mobile marketing campaigns are profitable, while 67% say they simply can’t measure ROI, according to a new report, but are marketers doing all they can to overcome the issue?
Thomson is launching its last marketing campaign before it rebrands to TUI, as it looks to showcase a “more modern” brand.
Lidl’s Christmas ad may include a turkey or two but it certainly isn’t one, topping a list of the campaigns most likely to persuade people to purchase from the brand for the second time in three years.
In preparation for its new charitable foundation, set to launch in 2017, The Marketing Academy is introducing a new role to lead the foundation, along with three other key appointments.
As Ryanair launches its package holiday service, the airline says is hasn’t lost sight of what it stands for and will continue to push itself as the “Aldi of the air”, despite the fact its holidays will offer everything from B&Bs to 5* hotels.
Virgin is moving into DVDs and relaunching its TV service with new features and products as it aims to simplify viewers’ entertainment experience.
Expedia is taking a digital first attitude to its marketing, testing videos online first before pushing them out on TV.
Marketers at Argos, Microsoft and Citi Bank have their say on why brands need more than technology when undergoing a digital transformation.
For the first time Microsoft is using Christmas to focus on product benefits rather than launches, as it says its products are now “cool enough”’ to take on the likes of Apple.
Virtual reality may have been a big focus for brands in 2016 but mixed reality could offer a more cost-effective way to engage customers.
The fast food giant is placing its bets on a vintage wooden doll this Christmas.
From festive excitement surrounding the latest Christmas ads to Facebook admitting more measurement errors, here are five marketing stories that mattered this week.
The charity is launching its first Christmas TV campaign with the aim of helping people better understand what dementia is.
YouTube’s newly appointed global director of diversity believes brands need to “switch it up” but not move too far away from the reality of the role the consumer plays.