John Lewis, Aldi and Trump: 5 things that mattered this week
Rachel GeeFrom Trump’s marketing victory to M&S’s ad cuts, and on a lighter note John Lewis’s hotly-anticipated Christmas ad, it has been another eventful week in the world of marketing.
From Trump’s marketing victory to M&S’s ad cuts, and on a lighter note John Lewis’s hotly-anticipated Christmas ad, it has been another eventful week in the world of marketing.
William Hill says it is differentiating itself from other gambling businesses, focusing on a single message and emulating content focused brands including Stella Artois, Nike and O2.
New Look is the first UK brand to make use of Snapchat’s personalised Snapcode geofilters.
Boots has shifted strategy for its Christmas campaign, focusing on emotion by celebrating working women rather than pushing product as it did last year.
Airline hopes move will improve offers and tailor the experience for customers so they come back more often.
In a bid to stay at the forefront of creatives minds, YouTube has released a new campaign which features its first targeted cinema ad celebrating influencers and popular culture.
The British fashion brand is looking to boost its appeal and convince more older consumers to buy its clothes.
Three is moving away from ad blocking, instead urging the mobile industry to create “inspirational and relevant” ads.
While the seemingly exponential rise of data can seem daunting, marketers from Marks & Spencer, Disney and the BBC believe there is a way to make sense of all the information to better target and delight consumers.
A new study suggests a lack of understanding between the CEO and marketing is putting CMOs in the firing line.
The ASA is introducing new rules on the way broadband providers advertise their prices, but warns that prices may now appear higher to new customers.
Mastercard’s move to launch an artificial intelligence chatbot platform comes despite a new global study suggesting four out of five customers prefer human-based customer service.
O2 has renewed its partnership with the Rugby Football Union as it looks to make the sport a “huge part of its future”.
Its fighting talk between social platforms, as first Snapchat and now YouTube take a dig at Facebook’s autoplay video function.
Twitter is looking to boost its appeal to brands by introducing interactive advertising and high quality live video content.