To help foster creativity, advertisers are advised to repeat winning formulas, allocate resource against outcomes not inputs, and help the C-suite understand the commercial importance of brand, according to a new study by Thinkbox.
Brands are being encouraged to stand by their Pride campaigns this month, after backlash following inclusive Bud Light and Target launches
Santander’s marketing director tells Marketing Week the time is right to put its corporate and commercial proposition “in the spotlight” as it launches its first TV ad starring Succession’s Brian Cox.
Sixty brands have signed up to compete in the Sprintathon, which raises money for Cancer Research’s Stand Up To Cancer campaign.
We arm you with all the numbers you need to tackle the week ahead.
Inflation in the UK fell to 8.7% in April, but this is unlikely to translate to confident consumers or companies just yet.
The BBC is looking to define its brand positioning within a digital-first future by hiring its first “chief brand officer”.
M&S surpassed expectations to post stronger than expected FY23 results. It’s an impressive turnaround from two years ago for the retailer which has stuck to its values even in difficult times.
She leaves behind her role as chief growth officer and will focus on ‘strategic priorities’ for Mars Pet Nutrition’s range of brands.