Rosie Baker

high street

Retail sales weather horse meat storm

Rosie Baker

Fears the horse meat scandal could damage retailers’ performance have been calmed as the British Retail Consortium reports “neutral” growth in food sales in February and the strongest overall sales growth in three years.


MTV shifts ad strategy

Rosie Baker

MTV is shifting its strategy for advertising its shows away from footage based ad promos to focus more on the emotional connection audiences will feel towards the content.


Retailers should look for utility in mobile

Rosie Baker

Kellogg’s is lobbying the big supermarkets to accelerate the acceptance of mobile coupons in-store, and it’s something every other FMCG brand should be jumping on too as it’s an example of one of the more practical and genuinely useful opportunities mobile marketing presents.


Oxfam slams food brands for poor ethical performance

Rosie Baker

Oxfam has accused brand owners including Associated British Foods, Kellogg’s and Coca-Cola of not living up to their brand promises on ethics and sustainable business. The charity is calling on consumers to take to social media to put pressure on brand owners to improve.


Coke’s Innocent buy-out offers threats and opportunities

Rosie Baker

Innocent will gain the benefit of Coca-Cola’s 126 years of brand management experience and considerable marketing budget following a deal to take near total ownership of the company. But there are concerns its “entrepreneurial brand spirit” could be diluted and stretched too far with new product launches.