Fears the horse meat scandal could damage retailers’ performance have been calmed as the British Retail Consortium reports “neutral” growth in food sales in February and the strongest overall sales growth in three years.
MTV is shifting its strategy for advertising its shows away from footage based ad promos to focus more on the emotional connection audiences will feel towards the content.
Kellogg’s is lobbying the big supermarkets to accelerate the acceptance of mobile coupons in-store, and it’s something every other FMCG brand should be jumping on too as it’s an example of one of the more practical and genuinely useful opportunities mobile marketing presents.
Morrisons’ efforts to rise above the horse meat scandal by highlighting its focus on provenance have failed to reverse the supermarket’s declining market share, according to the latest Kantar Worldpanel figures.
Holland & Barrett is overhauling its brand communications to modernise perceptions of the brand and the quality and breadth of its range.
Cancer Research is relaunching Race for Life with a “defiant” marketing campaign designed to shift the focus on to the cause rather than the event as it looks to unify women in the fight to beat cancer.
MWC: InterContinental Hotels Group (IHG) is exploring how it can integrate its existing loyalty programme with mobile for guests to redeem physical goods with points while they stay at its hotels.
ITV says its strategy to become less reliant on advertising revenues by boosting income from production and online services is on-track after reporting a 6 per cent rise in profit for 2012.
Morrisons’ Christmas ad campaign has been cleared by the advertising watchdog following claims of sexism.
Customer relationships have become almost as important to marketers as brand building, but the importance of company leadership and improving the influence of marketing on the board has slipped, according to the latest study in to marketing directors’ priorities by the Cranfield School of Management.
Oxfam has accused brand owners including Associated British Foods, Kellogg’s and Coca-Cola of not living up to their brand promises on ethics and sustainable business. The charity is calling on consumers to take to social media to put pressure on brand owners to improve.
Innocent will gain the benefit of Coca-Cola’s 126 years of brand management experience and considerable marketing budget following a deal to take near total ownership of the company. But there are concerns its “entrepreneurial brand spirit” could be diluted and stretched too far with new product launches.
Debenhams latest ‘Life is fabulous’ TV ad looks to build on recent sales momentum by highlighting its affordable designer fashion credentials.
As Debenhams prepares to launch its latest Life is Fabulous TV ad campaign, Marketing Week speaks to marketing director Richard Cristofoli about digital, loyalty and data.
KFC is trialling a mobile click and collect service that allows customers to pre-order from the menu and collect in store.