PayPal launches mobile payments service
Rosie BakerPayPal has launched a mobile payments service in the UK letting users receive payments on their smartphones as the sector steps up efforts to accelerate take-up of cashless payments.
UNICEF creates first head of brand role
Rosie BakerUNICEF UK has appointed former Save the Children marketer Rebecca Walton as its first head of brand as part of a wider restructure of its communications division.
Twitter moves to reassure brands over site safety
Rosie BakerTwitter has moved to quell concerns over the safety of the site by emphasising the need for users to improve password security as Jeep becomes the second brand in as many days to fall victim to hacks.
Sainsbury’s and Coke first brands to gain water mark
Rosie BakerSainsbury’s and Coca-Cola Enterprises will be able to highlight water reduction progress in marketing after becoming the first brands awarded Carbon Trust’s new Water Standard accreditation.
Bentley launches first men’s fragrances
Rosie BakerBentley has joined luxury car marques including Mercedes and Ferrari in branching out to the fragrance market with the launch of its first men’s scent collection.
Nectar to switch focus to redeeming rewards
Rosie BakerNectar is switching the focus of its marketing messages to how loyalty points can be used to redeem rewards rather than on collecting points in an effort to build a stronger emotional connection between its partners and consumers.
Burger King falls prey to Twitter hack
Rosie BakerBurger King is the latest brand to fall prey to a Twitter hack that saw its branded account taken over, prompting warnings brands’ trust in Twitter may falter if similar instances continue.
M&S mulls interactive mirrors
Rosie BakerMarks & Spencer could introduce interactive digital mirrors in store fitting rooms as part of its efforts to integrate new technologies into physical stores.
Samsung closing gap on Apple in brand stakes
Rosie BakerSamsung is closing the gap on rival Apple, which despite being once again named the world’s most valuable brand, is “losing its competitive edge”, according to the BrandFinance Global Top 500 brands survey.
Fairtrade Foundation to ramp up lobbying efforts
Rosie BakerFairtrade Foundation is ramping up its lobbying efforts to support small-hold farmers as it shifts strategy to bring campaigning to the fore of its marketing activity.
Beef and lamb industry preps reassurance campaign
Rosie BakerThe British beef and lamb industry is preparing an ad campaign to encourage shoppers to buy British in the wake of the horse meat scandal.
Tesco preps campaign to ‘have new conversation with Britain’
Rosie BakerTesco is preparing a spring brand campaign that it says will be the start of a “new conversation” between the brand and UK consumers as the supermarket vies to put itself at the heart of communities, despite past criticism the supermarket has contributed to their decline.
Peugeot too fast to be caught on film
Rosie BakerPeugeot is focusing on the “elegant speed” of its RCZ sports coupe in a global campaign, created by BETC.
Carol Vorderman to front Isme.com
Rosie BakerIsme, the fashion brand aimed at women over 50, has signed Carol Vorderman as a brand ambassador as it bids to grow awareness and boost is glamour credentials.
Topshop partners Google for interactive catwalk
Rosie BakerTopshop is partnering with Google to launch what it claims is the first interactive live streamed fashion show of its kind as part of London Fashion Week.