Friends of the Earth is targeting Apple and Samsung stores with a ‘digital graffiti’ campaign as part of its ongoing efforts to lobby technology manufacturers over tin mining practices in Indonesia.
Morrisons and Boots’ Christmas ads have both escape censure over scenes that were accused of “irresponsible”cruelty to dogs.
Macmillan is launching a TV campaign to promote its support services for people diagnosed with cancer and differentiate itself from research organisations.
Nuforen is shifting the approach of its advertising to communicate the lifestyle benefits of using its pain relief products, rather than focusing on pain.
HMV’s marketing director Mark Hodgkinson is the latest casualty of job cuts at the entertainment retailer following its fall into administration.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Cadbury is launching £7m TV advertising campaign for its Dairy Milk brand as the first phase of its Joyville marketing strategy for 2013.
Sainsbury’s says sponsorship is growing in importance as part of its marketing strategy following its involvement in the London 2012 Paralympics.
Marks & Spencer has created its own in-house “digital lab” division to keep apace of developments that will make sure its business remains relevant to the connected consumer.
SodaStream is to add a less controversial health and wellness message to its marketing to promote its low-sugar and calorie drinks, as it continues legal discussions with regulators over the ban of its controversial £11m SodaStream Effect ads in December.
Amazon is introducing a virtual currency customers can use to purchase Kindle Fire apps and games from its Appstore.
Breakthrough Breast Cancer is bringing together communications and fundraising with the creation of an engagement and income generation director role.
Unilever is investing £13m in marketing to promote the relaunch of its range of deodorants in aerosol packaging it claims is better for the environment.
HMV is to close up to 100 stores in the next phase of the administration process to save the beleaguered entertainment retailer, according to reports.
McLaren is launching a series of three short films as part of its 50th anniversary celebrations.