Supermarkets and food manufacturers should take steps to reassure customers over the quality and safety of food products or risk a widespread decline in confidence, according to the BRC, following the latest discovery that some Findus branded products contained up to 100 per cent horse meat DNA.
Chevrolet focuses on imagination in the first TV ads under its Find New Roads global positioning.
Alzheimer’s Society has signed up celebrities including Jo Brand and The Kumars at No 42 actress Meera Syal to front the launch of its Dementia Friends awareness campaign.
Friends Reunited is creating a range of limited edition perfumes designed to reflect the 1970s, 1980s and 1990s and evoke people’s personal memories as it looks to raise brand awareness in its first major campaign since being bought by Brightsolid.
Vauxhall is preparing to launch a brand marketing campaign to support the launch of its latest model Adam, one of a number of brand experience initiatives designed to give “personality” to the car.
After Warren Buffett’s historic $28bn acquisition of Heinz, Marketing Week takes a look at some of the iconic Heinz advertising from its 144 year history.
Retailers are ramping up reassurance activity to limit the damage caused by the horse meat scandal, as Government calls on retail industry for more action to restore confidence in the quality of meat products in the UK.
The John Lewis Partnership is boosting its multichannel offering with the addition of a drive-thru grocery service at Waitrose and free returns at corner shops for customers of its department stores.
Tesco has vowed to source more of its meat products from the UK and improve relationships with farmers and producers as it looks to improve confidence in its supply chain in the wake of the ongoing horse meat scandal.
Charity Save Wild Tigers is preparing to launch what it claims will be the world’s biggest ever awareness raising event to support wild tigers.
We’re only a month into what will be a long-term issue for the food and retailing sectors and Tesco as ever is getting the brunt of criticism despite making some very decisive moves to admit failures and find solutions.
HMV’s Twitter crisis that saw employees take to the official account to post unauthorised details of job cuts offers an interesting lesson in corporate communications for businesses with consumer facing brands.
Angry HMV head office staff have taken to Twitter using the retailer’s official account to break the news that employees were being made redundant by administrator Deloitte.
Branded content is nothing new, but it is evolving and it’s the evolution that is making it interesting. Sainsbury’s ‘What’s Cooking?’ TV show on Channel 4 is just one example of the kind of sophisticated branded content marketers should be aiming for.
BSkyB is to offer non-subscribers access to Premier League football content as part of its expanding Sky Now internet TV service, an announcement that comes as the broadcaster reports better than expected financial performance.