Advertising contributes £100bn to UK economy
Rosie BakerThe Advertising Association claims advertising contributes £100bn annually to the UK economy and will help drive the economic recovery.
Sainsbury’s unveils live cooking show with C4
Rosie BakerSainsbury’s has unveiled details of its live cooking TV show due to launch next month in partnership with Channel 4.
Topshop ramps up content marketing
Rosie BakerTopshop is ramping up its use of digital content-led marketing to connect with consumers both in the UK and in territories it is expanding to.
Spotify promotes Williams to UK MD
Rosie BakerSpotify has promoted its top marketer, advertising sales director Adam Williams, to the new role of UK and Benelux managing director.
Unilever launches second phase of sustainability scheme
Rosie BakerUnilever’s personal and home care brands Radox, Domestos and Persil are to take centre stage in the second phase of its sustainability ‘social experiment’ launching this week.
Asda ‘sexist’ Christmas ad cleared by ASA
Rosie BakerAsda’s Christmas TV ad has been cleared by the advertising watchdog, despite attracting 620 complaints it was sexist.
‘Threatening’ Cancer Research DM campaign banned
Rosie BakerA direct mail campaign for Cancer Research UK has been banned by the ASA for “threatening” recipients and failing to make it clear that it was a piece of marketing.
JustGiving pushes data tool for charity marketers
Rosie BakerJustGiving is rolling out its data tool for charity marketers that allows them to glean information about supporters from its database.
Tesco handed fillip as share stabilises
Rosie BakerTesco has been handed a further fillip after industry data showed the retailer matching market growth for the first time since 2011.
Benenden Health takes on Bupa with first ads
Rosie BakerThe Benenden Health Society is launching its first advertising campaign to support an organisational shift that means its healthcare services are now open to the general public.
Costa consolidates brand activity
Rosie BakerCosta is aiming to create a “more consistent” brand experience across its three divisions by bringing together responsibility for all brand activity and CRM under one creative agency.
Fashion brands to launch virtual fitting room
Rosie BakerAdidas, Hugo Boss and Superdry are among a number of brands set to launch a virtual fitting room function aimed at improving the online shopping experience for customers.
Specsavers wades into Hazard ballboy row
Rosie BakerKnown for its quick response tactical ads, Specsavers has wasted no time in launching a press and online ad campaign following the incident between a Swansea ballboy and Chelsea’s Eden Hazard.
John Lewis drafts in Collect+ boss for e-commerce push
Rosie BakerJohn Lewis has signaled the growing importance of its online business to future growth by hiring Collect+ CEO Mark Lewis as online director, a newly created board level role.
Ocado is fighting back
Rosie BakerOcado’s appointment of Sir Stuart Rose as chairman buoyed the online retailer’s shares this week and is a great endorsement that the brand has staying power.