Advertising contributes £100bn to UK economy
Rosie BakerThe Advertising Association claims advertising contributes £100bn annually to the UK economy and will help drive the economic recovery.
The Advertising Association claims advertising contributes £100bn annually to the UK economy and will help drive the economic recovery.
Sainsbury’s has unveiled details of its live cooking TV show due to launch next month in partnership with Channel 4.
Topshop is ramping up its use of digital content-led marketing to connect with consumers both in the UK and in territories it is expanding to.
Spotify has promoted its top marketer, advertising sales director Adam Williams, to the new role of UK and Benelux managing director.
Unilever’s personal and home care brands Radox, Domestos and Persil are to take centre stage in the second phase of its sustainability ‘social experiment’ launching this week.
Asda’s Christmas TV ad has been cleared by the advertising watchdog, despite attracting 620 complaints it was sexist.
A direct mail campaign for Cancer Research UK has been banned by the ASA for “threatening” recipients and failing to make it clear that it was a piece of marketing.
JustGiving is rolling out its data tool for charity marketers that allows them to glean information about supporters from its database.
Tesco has been handed a further fillip after industry data showed the retailer matching market growth for the first time since 2011.
The Benenden Health Society is launching its first advertising campaign to support an organisational shift that means its healthcare services are now open to the general public.
Costa is aiming to create a “more consistent” brand experience across its three divisions by bringing together responsibility for all brand activity and CRM under one creative agency.
Adidas, Hugo Boss and Superdry are among a number of brands set to launch a virtual fitting room function aimed at improving the online shopping experience for customers.
Known for its quick response tactical ads, Specsavers has wasted no time in launching a press and online ad campaign following the incident between a Swansea ballboy and Chelsea’s Eden Hazard.
John Lewis has signaled the growing importance of its online business to future growth by hiring Collect+ CEO Mark Lewis as online director, a newly created board level role.
Ocado’s appointment of Sir Stuart Rose as chairman buoyed the online retailer’s shares this week and is a great endorsement that the brand has staying power.