Rosie Baker

Boardroom CMO

How to retain trust in your brand

Rosie Baker

Trust in business is at its highest point since 2007, according to the 2013 Edelman Trust Barometer, but it remains fragile and businesses must use their corporate brand reputation as well as product brands to strengthen trust.


Met Office launches targeting tool for retailers

Rosie Baker

Brands will be able to use extreme weather like the recent snowfall to their advantage with a new data targeting tool from the Met Office that will allow the creation of tailored campaigns and promotions based on accurate weather data.


HMV brand thrown lifeline

Rosie Baker

HMV is understood to have been thrown a lifeline after reports have emerged restructuring specialist Hilco has acquired the entertainment retailer’s debt giving it control over the business.


Trust in business on the up

Rosie Baker

The level of trust consumers have in business increased last year despite the slew of negative headlines about tax avoidance hitting many companies, according to the 2013 Edelman Trust Barometer.

Brands rally for Blue Monday

Rosie Baker

Brands including Halifax,, Starbucks and VitaCoco are jumping on the Blue Monday bandwagon in an effort to cheer people up on what has been subbed the most depressing day of the year.

online shopping

Online sales to reach £87bn in 2013

Rosie Baker

Consumers are expected to spend more than £87bn online this year as mobile devices and tablets offer consumers new opportunities to browse and purchase, but the IMRG says lifestyle shifts towards digital mean online retail should no longer be regarded as a separate channel.


Olympics fails to rally UK ad budgets

Rosie Baker

UK ad spend rose by only 0.8 per cent year-on-year in the third quarter of 2012 despite the Olympics, lagging behind global industry growth rates which saw a 4.3 per cent annual increase during the same period, according to separate studies.


Five lessons for brands looking east to China

Rosie Baker

Liberalisation of the Chinese economy is set to accelerate under the stewardship of recently appointed president Xi Jinping, opening up a host of new opportunities for brands but opportunities must be taken or become threats, according to WPP Group CEO Sir Martin Sorrell.