United Colors of Benetton is preparing to launch a digital push to support a campaign starring a transexual and disabled model it claims brings its values-based messaging together with product marketing for the first time.
Trust in business is at its highest point since 2007, according to the 2013 Edelman Trust Barometer, but it remains fragile and businesses must use their corporate brand reputation as well as product brands to strengthen trust.
Brands will be able to use extreme weather like the recent snowfall to their advantage with a new data targeting tool from the Met Office that will allow the creation of tailored campaigns and promotions based on accurate weather data.
Ocado is rolling out an online ad campaign welcoming customers into the “world of Ocado” as it looks to differentiate itself from traditional supermarkets.
HMV is understood to have been thrown a lifeline after reports have emerged restructuring specialist Hilco has acquired the entertainment retailer’s debt giving it control over the business.
The level of trust consumers have in business increased last year despite the slew of negative headlines about tax avoidance hitting many companies, according to the 2013 Edelman Trust Barometer.
Tesco will focus its first TV ads of 2013 on its online grocery business as it looks to highlight the care and attention taken with every online order.
Brands including Halifax, Confused.com, Starbucks and VitaCoco are jumping on the Blue Monday bandwagon in an effort to cheer people up on what has been subbed the most depressing day of the year.
Littlewoods and Very.co.uk owner Shop Direct Group is plotting a raft of digital and mobile marketing initiatives to raise the profile of its online brands on the high street.
Consumers are expected to spend more than £87bn online this year as mobile devices and tablets offer consumers new opportunities to browse and purchase, but the IMRG says lifestyle shifts towards digital mean online retail should no longer be regarded as a separate channel.
Risk can be the difference between a business growing and stagnating. The three major retail administrations we’ve seen already this year show the dangers of playing it safe.
Supermarkets splashed out 23 per cent more on advertising over Christmas compared with the previous year, as they looked to entice consumers to spend over the festive period.
UK ad spend rose by only 0.8 per cent year-on-year in the third quarter of 2012 despite the Olympics, lagging behind global industry growth rates which saw a 4.3 per cent annual increase during the same period, according to separate studies.
Liberalisation of the Chinese economy is set to accelerate under the stewardship of recently appointed president Xi Jinping, opening up a host of new opportunities for brands but opportunities must be taken or become threats, according to WPP Group CEO Sir Martin Sorrell.
The inevitable administration of HMV has shocked no-one, but the question now is what happens to the brand next.