Kenwood to sponsor cookery show
Rosie BakerKenwood, the kitchen appliance maker is sponsoring 10-part cookery series as part of an awareness strategy.
Jamie Oliver and Kelly Holmes star in Sainsbury’s Active Kids campaign
Rosie BakerSainsbury’s is launching a TV ad starring Jamie Oliver and Olympic Gold medallist Dame Kelly Holmes to kick off its Active Kids 2010 campaign.
Fairtrade gives Sainsbury’s “a competitive advantage”
Rosie BakerFairtrade gives Sainsbury’s the edge over its competitors, as well as being an ethical way to trade, according to its chief executive Justin King.
Oxfam branded comparison site launches
Rosie BakerCompareforGood.com, a comparison site that donates two-thirds of its revenue to Oxfam has launched today (17 February).
Flake ties up with Benefit cosmetics
Rosie BakerCadbury is teaming up with cosmetic brand Benefit as part of a promotional campaign for Flake.
Data is the sweet nectar of loyalty programmes
Rosie BakerLast week Nectar card overtook Tesco Clubcard in terms of member numbers with 16.8 million versus 15 million, and so it seems fitting that this edition of the Retail Marketing Focus sees the first in a series of articles written by Clive Humby, co-founder of customer insight specialist dunnhumby, the firm that has managed Tesco Clubcard since its inception.
Miss Selfridge to launch Gossip Girl fashion range
Rosie BakerMiss Selfridge, the high-street fashion chain owned by the Arcadia Group, is partnering with Warner Bros to launch a collection inspired by its US TV series Gossip Girl.
Ambi Pur in TV push for new variant
Rosie BakerAmbi Pur, the home fragrance brand, is launching a £1.5m TV and press advertising campaign to support the launch of its National Geographic Reeds variety.
John Lewis restructures marketing and promotes Craig Inglis
Rosie BakerJohn Lewis has promoted Craig Inglis to the newly created role of director of marketing.
Sainsbury’s becomes biggest global Fairtrade retailer
Rosie BakerSainsbury’s has claimed that it is the world’s largest retailer of Fairtrade products as marketing activity around Fairtrade Fortnight gears up.
Unicef brings campaign to London streets
Rosie BakerUnicef has launched a street campaign focused on generating support for children in Haiti and vulnerable street children around the world.
JCDecaux launches M4 site with Lufthansa campaign
Rosie BakerLufthansa will be the first client to advertise on JCDecaux’s Première 500 advertising site launching at York House on the M4 today (15 February).
BA American Airlines tie-up gets go-ahead
Rosie BakerA tie up between British Airways and American Airlines has been given the go-ahead by American Authorities after a 12-year battle by the carriers.
Sightsavers rebrands for 60th year
Rosie BakerInternational development charity Sightsavers is rebranding for its 60th year.
Bulldog launches Fairtrade skincare for men
Rosie BakerBulldog, natural skincare brand for men, is launching a range of Fairtrade products.