Nectar cardholder numbers not the only benchmark
Rosie BakerLoyalty experts have dismissed as unimportant this week’s announcement that Nectar has overtaken Tesco Clubcard in terms of cardholders.
Unilever CMO Simon Clift to leave
Rosie BakerUnilever chief marketing officer Simon Clift is to leave the consumer goods company within the next few months.
Debenhams marketing director to join Arcadia
Rosie BakerDebenhams marketing director Alison Jones is to leave the department store chain and join the Arcadia Group.
January sales growth worst in 15 years
Rosie BakerRetailers have suffered the worst January sales since 1995 as the recession and heavy snowfall impacted sales, according to the British Retail Consortium.
Unilever reappoints Mindshare to European media business
Rosie BakerUnilever has reappointed Mindshare to handle its media planning and buying account in Western Europe, North America and Canada.
Minogue and Snowdon star in M&S ad
Rosie BakerMarks & Spencer is to launch a TV and print campaign with a new line up of celebrities including Dannii Minogue and Lisa Snowdon, for its spring fashion range.
Nectar trumps Clubcard
Rosie BakerNectar, the loyalty card endorsed by Sainsbury’s and Homebase, has overtaken Tesco’s Clubcard with more cardholders than its rivals.
Unilever launches first ad for Dove+Men
Rosie BakerUnilever has launched the first advertising campaign for its male grooming brand Dove Men+Care.
Energy Saving Trust reviews digital agencies
Rosie BakerThe Energy Saving Trust (EST) is searching for a digital agency to take over its online media account.
Perfume Shop launches Valentine’s campaign
Rosie BakerThe Perfume Shop is launching its first Valentine’s television campaign.
BT to sponsor 2018 bid
Rosie BakerEngland 2018, the team leading England’s bid to host the FIFA World Cup 2018 has signed BT as a sponsor.
Government alcohol campaign targets teens
Rosie BakerThe Department for Children, Schools & Families, (DCSF) is to launch the next phase of its alcohol and families campaign with a cinema advertisement.
Homebase launches value range and click and collect
Rosie BakerHomebase, the DIY retailer owned by Home Retail Group has launched a value range and a reserve and collect service.
Toyota launches press reassurance campaign
Rosie BakerToyota has taken out a press campaign to reassure customers over its product recalls as it is hit with fresh safety concerns.
New Look campaign promotes flagship store opening
Rosie BakerHigh street fashion retailer New Look has launched an advertising campaign as it prepares to open its flagship store on London’s Oxford Street today.