BlackBerry’s brand reputation plummets
Rosie BakerBlackBerry’s brand reputation has slumped following the global service outage that affected its handsets last week.
Orange investigated over misleading marketing
Rosie BakerEverything Everywhere’s Orange network is being investigated by the telecoms watchdog following customer complaints that it uses misleading marketing and sales practices.
Rough Guides launches video travel show on Tube
Rosie BakerRough Guides has partnered with CBS Outdoor to broadcast a daily video travel guide on digital screens in London Underground stations.
Pret A Manger aims to dispel McDonald’s myth
Rosie BakerPret a Manger is planning a communications push to change the perception that it is still part owned by McDonald’s.
Argos owner buys Habitat brand
Rosie BakerArgos-owner Home Retail Group has bought the Habitat brand as part of a £24.5m deal.
Domino’s partners with Virgin Wines
Rosie BakerDomino’s has partnered with Virgin Wines club as part of its efforts to appeal to a wider range of customers by offering an upmarket dining experience.
Sorrell and Lane-Fox to advise Gov’t on marketing review
Rosie BakerThe Government has enlisted the help of industry experts, including WPP’s Sir Martin Sorrell, Channel 4 chief executive David Abraham and Martha Lane-Fox, to help with its review of public sector marketing and communications.
Waitrose expands digital strategy with YouTube channel
Rosie BakerWaitrose is launching a branded YouTube channel to boost digital engagement with customers.
Kingsmill slices through confusion in seeded category
Rosie BakerKingsmill is launching a new range of seeded bread to appeal to consumers usually put off by seeded loaves.
Ikea names new UK marketing chief
Rosie BakerIkea has recruited former Thorntons and Tesco marketing director Peter Wright to lead its UK marketing following the departure of Anna Crona earlier this year.
Everything Everywhere marketing director to boost broadband
Rosie BakerEverything Everywhere has appointed a marketing director for its broadband division to drive customer acquisition and develop customer retention programmes.
Kaiser Chiefs ask fans to create and promote album
Rosie BakerKaiser Chiefs are the first band to launch an album via a digital platform that lets music fans create a bespoke tracklisting and cover art.
O2 restructures to boost customer experience
Rosie BakerO2 has handed marketing director Sally Cowdry additional responsibility for the commercial performance of its consumer business as part of a wider overhaul of its management structure.
Karmarama boosted by investment
Rosie BakerKarmarama, Marketing Week’s Agency of the Year 2011, is accelerating its plans to become an “international integrated marketing communications group” thanks to investment from private equity group Phoenix Equity Partners.
Cadbury reveals Olympic campaign to motivate Team GB
Rosie BakerCadbury is preparing to launch the next phase of its Olympic sponsorship activity with an £8m campaign under the banner “Keep Team GB Pumped”.