Ocado is the first supermarket in the UK to launch a “virtual store” and hopes its “Window Shopping” pop-up will get people exited about using its mobile app on the move. Marketing Week went along to try it out – check out our video report.
It’s time online retailers start using character based segmentation to target their communications and segment their data, says Ian Stockley, managing director at Indicia.
Argos is launching a television advertising campaign to promote its multi-channel shopping proposition.
Reckitt Benckiser is teaming up with New Look and Miss Selfridge to launch the first outdoor media campaign for hair removal brand Veet.
Virgin Money, the online bank, is to open four customer experience lounges in the UK, its first foray into the high street.
Tesco has appointed London 2012 media advisor Tom Curry into the newly created role of UK communications director, as part of an expansion of the Tesco UK team.
Aviva is launching the next installment of its ‘Chameleon’ television advertising campaign starring comedian Paul Whitehouse.
Engagement is the Holy Grail for marketers and in the past year crowd sourcing has reared its head as an innovative way for brands to go about earning it. Waitrose and Sainsbury’s have both made a stab at involving their customers in product development this week but to what end? Last year when Waitrose relaunched […]
Little Chef is launching a convenience food range and overhauling its menu and service offer to accelerate its modernisation strategy.
Oxfam is to overhaul its community fundraising strategy in the hope of increasing its appeal to those put off by traditional marketing campaigns.
Waitrose has unveiled its first customer-created product and plans to increase the use of crowdsourcing in its future product development.
French diet plan, the Dukan Diet, is ramping up its online marketing in the UK to compete with more established diet programmes such as WeightWatchers and Rosemary Conley.
Dessert brand Gü is restructuring its portfolio of Gü Chocolate and Frü Fruity Puds sub-brands under one master identity designed around eating occasions.
Retailers are failing to improve email marketing and integrate campaigns with social media, according to an annual report by dotMailer.
Cadbury Dairy Milk is launching its latest Glass and a Half Full Productions brand ad as part of a £6.2m campaign. The “charity shop” ad features second-hand clothes coming to life and dancing to Jermaine Stewart’s 80s hit ’You Don’t Have To Take Your Clothes Off’. The TV ad launches today (6 May) in the […]