Homeless charity launches iHobo app to challenge stereotypes
Rosie BakerHomeless charity Depaul is launching iHobo, an interactive live action iPhone application to attract young donors.
Sony warns gamers over data risk
Rosie BakerSony has warned more than 77 million PlayStation gamers that their personal and financial information may be at risk after hackers breached its database.
M&S names date for Tesco’s Wade-Gery
Rosie BakerMarks & Spencer has confirmed that former Tesco.com CEO Laura Wade-Gery will join the retailer as multichannel e-commerce director on 4 July, earlier than thought.
Mobile drives retail search traffic
Rosie BakerThe number of consumers searching for retail information on mobile devices more than trebled in the first quarter of the year, according to figures from the first Online Retail Monitor (ORM) from Google and The British Retail Consortium.
Toyota to launch TV reassurance campaign starring staff
Rosie BakerToyota has confirmed that it is launching a cross platform pan-European campaign featuring its employees as part of its drive to reassure customers following the recall crisis
Sony warns gamers over data risk
Rosie BakerSony has warned more than 77 million PlayStation gamers that their personal and financial information may be at risk after hackers breached its database.
Orange takes new direction with cinema ads
Rosie BakerOrange has partnered with 20th Century Fox to launch a new creative direction for its “Gold Spot” cinema advertising.
Seat partners Disney’s Pirates of the Caribbean
Rosie BakerDisney has signed a deal with car brand Seat that will see the launch of a joint multichannel push for summer blockbuster Pirates of the Caribbean. The deal is the first cross-partnership agreement since the entertainment company launched integrated marketing division Disneymedia+ last month. Co-branded activity will break across online, TV, PR, the film’s cinema […]
Asda trials “Argos-style” ordering service
Rosie BakerAsda is trialling an “Argos-style” in-store ordering service for non-food products to keep up with rival Tesco.
Taking your brand travelling? Don’t rely on reputation
Rosie BakerInternational seems to be the way forward for UK retail business looking to grow. Marks & Spencer’s return to Europe is being celebrated by the French but what is it about the retail brand that makes it so desirable abroad? M&S is quintessentially British, that’s what. It looks like the retailer will be trading hard […]
John Lewis to ramp up CRM
Rosie BakerJohn Lewis has created a new head of CRM and insight role in a bid to ramp up its CRM activity and improve how it uses data to drive its marketing strategy.
Toyota’s reputation hit by further recalls
Rosie BakerToyota is facing further reputation damage as it recalls 1.5 million cars globally after fears about the safety of brake and fuel injection systems in some of its high end models.
Sir Terry Leahy’s tips for growth
Rosie BakerSir Terry Leahy, former CEO of Tesco, says retailers should be building trust, using data, loyalty and sustainability to drive growth.
Marmite reopens pop-ups
Rosie BakerMarmite is partnering with Selfridges to bring back its pop-up stores.
House of Fraser to build online engagement around Mother’s Day
Rosie BakerHouse of Fraser has launched on online Mothers’ Day campaign that invites customers to share stories about their mother.