Brands get involved in April Fools’ Day
Rosie BakerBrands such as BMW, Land Rover, YouTube and Metro have embraced April Fools’ Day and planted spoof ad campaigns and news articles in honour of the event.
Brands such as BMW, Land Rover, YouTube and Metro have embraced April Fools’ Day and planted spoof ad campaigns and news articles in honour of the event.
Ikea has launched a UK specific integrated campaign drawing on the battle of the sexes to promote its range of storage products.
Tesco has been named the UK’s most valuable retail brand in a global report by Interbrand.
Everything, Everywhere, the parent business behind the T-Mobile and Orange merger, is to open six dual branded retail outlets.
Supermarket chain Asda is said to be eying up Argos owner Home Retail Group in a bid to close the gap on its rival Tesco.
TripAdvisor has become the latest online company to be hit by a security breach after admitting customers’ email addresses have been stolen.
BT has launched a multi-channel campaign to promote BT Infinity, its new superfast fibre-optic broadband service.
Orange and T-Mobile are set to launch their first joint advertising campaign since the two mobile brands merged under parent company Everything, Everywhere earlier this year.
L’Oréal plans to ramp up its direct selling to consumers through branded retail outlets following a Maybelline pop-up store trial.
Disney is to ramp up partnerships between brands and its characters with the launch of a new media division.
L’Oréal has appointed Julie Thompson as its first digital director to oversee its luxury brands as the company looks to ramp up its online presence across its portfolio.
Starbucks has unveiled the first of its UK coffee houses to use its new brand logo and eco-store design.
Aviva is partnering with The Big Issue to launch its first ever cause related marketing activity.
Petrol station chain Total UK is relaunching its loyalty programme to build customer relationships by enhancing the data it collects about its customers.
KFC is to replace its 50-year old strapline Finger Lickin’ Good as part of a wider health conscious strategy.