Brylcreem and Lebara to sponsor live cricket on YouTube
Rosie BakerBrylcreem and Lebara Mobile have been signed as sponsors of YouTube’s live streaming of cricket’s Indian Premier League (IPL).
John Lewis pushes digital switchover via DM
Rosie BakerJohn Lewis is launching a press and direct marketing campaign to help customers get ready for the digital TV switchover.
Clarins targets younger women
Rosie BakerClarins is launching its first age-specific skin care range targeting younger women.
AB InBev tasks Vizeum with media account
Rosie BakerAB InBev, which owns Stella Artois, Beck’s and Budweiser, has appointed Vizeum to handle its UK media planning and buying account, following a review.
John Lewis changes Never Knowingly Undersold pledge
Rosie BakerJohn Lewis has changed its Never Knowingly Undersold pledge to include “more than just price.”
Kellogg promotes Fellows to corporate affairs
Rosie BakerKellogg has promoted Rachel Fellows to head of corporate affairs.
Vauxhall creates branded events and festival
Rosie BakerVauxhall is launching a season of branded events for car enthusiasts to make its VXR racing brand the “ultimate car cub”.
Heineken brings online ad to TV
Rosie BakerCheck out the latest Heineken ad here.
Orange readies move into financial services
Rosie BakerOrange is poised to launch a number of financial products and services that it says will “revolutionise the way people pay on the high street”.
Mellow Birds coffee targets students
Rosie BakerKraft Foods’ Mellow Birds coffee brand is launching an experiential campaign targeting students.
Ryanair profits crash following volcano
Rosie BakerBudget airline Ryanair has reported a 24% fall in quarterly profit after its services were disrupted by the volcanic ash cloud earlier this year.
Argos reveals new brand identity
Rosie BakerCatalogue retail chain Argos has revealed a new brand identity to coincide with the launch of its latest catalogue.
The Co-op reveals agency roster
Rosie BakerThe Co-operative Group has appointed TBWA Manchester as its lead agency of a 14-strong roster, following an extensive agency review.
Unilever beefs up marketing teams with new recruits
Rosie BakerUnilever, the owner of brands including Dove and Peperami, is to beef up its marketing capacity by recruiting 30 new marketers and a UK brand director.
Unilever simplifies Dirt is Good in Europe
Rosie BakerUnilever is simplifying its Dirt is Good brand across its European laundry portfolio in a move to optimise the brand proposition.