John Lewis to ramp up CRM
Rosie BakerJohn Lewis has created a new head of CRM and insight role in a bid to ramp up its CRM activity and improve how it uses data to drive its marketing strategy.
John Lewis has created a new head of CRM and insight role in a bid to ramp up its CRM activity and improve how it uses data to drive its marketing strategy.
The Co-operative Group has appointed TBWA Manchester as its lead agency of a 14-strong roster, following an extensive agency review.
Virgin Money, the online bank, is to open four customer experience lounges in the UK, its first foray into the high street.
BT has launched a multi-channel campaign to promote BT Infinity, its new superfast fibre-optic broadband service.
Everything Everywhere, the telecoms brand formed when T-Mobile and Orange merged last year, is to open more than 100 stores under the parent brand, according to reports.
Homeless charity Depaul is launching iHobo, an interactive live action iPhone application to attract young donors.
Clarins is launching its first age-specific skin care range targeting younger women.
Ikea has recruited former Thorntons and Tesco marketing director Peter Wright to lead its UK marketing following the departure of Anna Crona earlier this year.
Toyota is facing further reputation damage as it recalls 1.5 million cars globally after fears about the safety of brake and fuel injection systems in some of its high end models.
Unilever, the owner of brands including Dove and Peperami, is to beef up its marketing capacity by recruiting 30 new marketers and a UK brand director.
Tesco has appointed London 2012 media advisor Tom Curry into the newly created role of UK communications director, as part of an expansion of the Tesco UK team.
Orange and T-Mobile are set to launch their first joint advertising campaign since the two mobile brands merged under parent company Everything, Everywhere earlier this year.
Clinton Cards is launching a celebrity video cards service, as part of its strategy to grow the business through digital innovations and take on online rivals such as Moonpig.com.
Sony has warned more than 77 million PlayStation gamers that their personal and financial information may be at risk after hackers breached its database.
AB InBev, which owns Stella Artois, Beck’s and Budweiser, has appointed Vizeum to handle its UK media planning and buying account, following a review.