Unilever is the first brand in the UK to trial real-time TV content sharing app Grabyo as part of its Tresemmé brand sponsorship of Sky Living’s Britain & Ireland’s Next Top Model.
Welcome to The Marketing Week Cannes Special, your guide to the good, the bad and the ugly from Cannes 2013.
Beyond rewarding the most creative work to emerge around the globe in the past year, Cannes Lions Festival of Creativity also offered an array of lessons for marketers. Here are five key marketing takeaways from this year’s festival.
P&G is launching a global corporate brand campaign ‘Everyday Effects’ to highlight how its product innovations have a “meaningful impact” on consumers’ lives.
Cannes Lions 2013: Facebook intends to roll out marketing advisory boards around the world following the introduction of an initiative in the UK.
E-cigarette brands are preparing to ramp up efforts to communicate their quality positioning and reassure consumers in the face of tougher regulations that will see the devices regulated as medicines.
Retail, and consumerism itself, is built on the premise that companies design, manufacture and market their products to consumers who buy them, use them, and then buy more. This will be how things are for the foreseeable but it won’t be forever. Alternative models of consumerism will have to evolve to satisfy changing consumer habits as well as economic and environmental pressures.
French fashion house Dior has confirmed Twilight star Robert Pattinson as the new face of Dior Homme fragrance.
Bounty is rolling out a new feedback service in the wake of an attack from Mumsnet that accused the parenting brand of “harassing” new mums in maternity wards.
“Meaningful brands” that contribute to consumers’ health and wellbeing perform better financially than other brands, according to research.
Unilever CMO Keith Weed says social media is the answer to driving sustainable behaviour change.
Sainsbury’s reports slowdown in sales growth but it outperformed the market in its first quarter.
McDonald’s is launching its first marketing activity through its mobile app as part of a campaign to support the launch of its iced fruit smoothies.
The future of sustainability for consumer goods brands isn’t selling products, but leasing them through a new consumer model that uses loyalty initiatives to drive sustainable busineses, says Puma’s sustainability strategy chief.
Unilever is to run a marketing campaign to promote Flora’s return to “the taste consumers love” after making a u-turn on a new taste and healthier formulation introduced 18-months ago.