Complaints against charity marketing tactics increase 9%
Rosie BakerComplaints about doorstep and telephone fundraising and data use spiralled last year according to the annual complaints report compiled by the Fundraising Standards Board.
P&G confirms new brand structure ‘to get closer to consumers’
Rosie BakerProcter & Gamble has named the top executives who will lead its four newly created business divisions, and likely frontrunners for the CEO role, as the FMCG firm looks to accelerate the growth of its brands.
Co-op Legal Services launches first campaign
Rosie BakerThe Co-operative Legal Services division is launching its first TV ad campaign as it aims to show how it can take the stress and anxiety out of accessing legal advice.
Primark trialling ecommerce is big news, but is it good business?
Rosie BakerPrimark selling online for the first time ever through a partnership with Asos is big news. The value retailer has so far been the anomaly to the rule that successful retail, means multichannel.
P&G reviews ROI measurement
Rosie BakerProcter & Gamble is to review the way it measures return on investment as part of its ongoing efforts to improve the efficiency of its marketing activity.
Lego names top UK marketer
Rosie BakerLego has named former Bacardi global brand director Rebecca Snell as its most senior marketer in the UK.
Nissan: ‘Car brands trail other sectors in digital marketing’
Rosie BakerAutomotive brands are falling behind other sectors in digital and social marketing because they are clinging on to the traditional model of using print and TV ads to sell cars through dealerships, according to one of Nissan’s top digital marketers.
Primark launches first ecommerce operation via Asos
Rosie BakerPrimark has launched its first ecommerce operation through a partnership with online retailer Asos.
McDonald’s highlights similarities between young and old men
Rosie BakerMcDonald’s latest ad aims to show the similarities between an old man and a group of young people living in a London estate as part of its ongoing “We all have McDonald’s in common” campaign.
Anti-drink driving campaign targets men with shock tactics
Rosie BakerThe Department for Transport is targeting young men with shock tactics in its latest THINK! Campaign to warn against drink driving.
Ebay in personalisation drive with European redesign roll-out
Rosie BakerEbay is ramping up its focus on personalisation by basing its recommendations on a user’s personal interests as well as previous purchase behaviour as it rolls out its redesign across Europe later this month.
Heineken asks what men are really made of
Rosie BakerHeineken is launching a global social campaign it claims will test ‘what men are really made of’.
P&G rumoured to be restructuring around four categories
Rosie BakerProcter & Gamble is said to be preparing to restructure its brand portfolio into four separate business divisions, from the two it currently has.
Coke creates shareable two-part can
Rosie BakerCoca-Cola has introduced a shareable can that splits into two mini cans as part of its Share Happiness brand campaign.
The Marketing Week – 31/5/2013
Rosie BakerWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.