Smirnoff has partnered with DJ Fresh and disability charity Queen Elizabeth Foundation (QEF) to release a dance track created using only the brain power of three severely paralysed men.
Asda has appointed Chris McDonough, former Molson Coors managing director and Muller marketer as marketing director as part of a restructure of its marketing team.
Online travel firm Expedia is introducing a new strapline as part of a brand campaign is claims eschews “travel cliches” as it looks to stand out in the increasingly crowded online travel market.
Marks & Spencer has struggled with poor performance in its clothing division in the past year, but a decline in key brand perception metrics should be of equal concern.
HMV’s new owner Hilco is preparing to relaunch the brand and is expected to announce a new head of marketing and a number of new marketing hires following its administration.
One in five high street shops are expected to close in the next five years, according to a new report as separate survey finds a third of consumers now do most of their shopping online.
Luxury brands are “afraid” of digital and social marketing because opening up information about brands to a much wider audience flies in the face of the exclusive nature of luxury brands, according to Markus Kramer, Aston Martin marketing director.
Celebrities including Stephen Fry and Sir Alan Sugar are lending support to an interactive outdoor Twitter campaign as part of International Missing Children’s Day tomorrow (25 May).
Procter & Gamble’s new, old boss, A.G. Lafley has a reputation for focusing on innovation and putting the consumer first. P&G will be hoping that with his skills and experience, Lafley will be able to work his magic again as it battles shrinking market share and sluggish growth.
Procter & Gamble’s beleaguered CEO Bob McDonald is to leave the FMCG firm and be replaced by his predecessor, former P&G president and CEO Alan George “A.G.” Lafley.
The number of hours worked by marketers every week has increased more than any other profession in the last two years, according to a career survey.
Sainsbury’s was named Marketing Week’s Brand of the Year 2013 at our Engage Awards earlier this week, but what is it that sets the supermarket apart from its rivals?
Halfords is to invest £100m in a host of retail and marketing initiatives to improve the performance of the business after reporting a 24.5 per cent fall in annual profit.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
The tragic building collapse at a clothing manufacturer in Dhaka has thrown the spotlight back on to the issue of the supply chain and the actual cost of fast fashion. Primark, Bonmarché, Matalan, Benetton, Mango and Canadian brand Joe Fresh have all been linked to the factory but what of their reputations?