Gov’t to spin off ‘nudge unit’
Rosie BakerThe Government is starting a process to spin off its Behavioral Insights Team, also known as the nudge unit, to create a profit making joint venture with a commercial partner.
The Government is starting a process to spin off its Behavioral Insights Team, also known as the nudge unit, to create a profit making joint venture with a commercial partner.
Volvo has teamed up with Swedish House Mafia as part of its efforts to ramp up the brand’s association with Scandinavian design and lifestyle.
Click through to find out more about each of these five bitesized takeaways from Marketingweek.co.uk this week.
Four in 10 marketers believe they are not well prepared to meet their professional objectives and think a lack of clear digital strategy is holding back their company, according to a report by Accenture.
Mazda is to launch its first gamification-led experiential brand campaign this summer as part of its efforts to drive growth by 20 per cent in 2013.
Johnson & Johnson is launching its first global corporate brand campaign to increase awareness of the parent brand and its values.
Hyundai will pull a controversial ad which depicts a man committing suicide in his car, after a fierce backlash on social media.
Unilever has admitted it must do more to communicate the taste and health benefits of its spreads and margarine products such as Flora and Bertolli as consumers look for healthier alternatives, as it reports a “weak” performance in its food division in the first quarter.
Adobe has created a Facebook publishing tool that will allow marketers to predict the engagement levels and ROI of their social media posts before they publish them.
An ad for the Pussy stimulant drink been banned for making sexist and derogatory references to women after a campaign attracted 156 complaints.
Coca-Cola’s decision to close the points based loyalty scheme Coke Zone demonstrates brands wanting to build loyalty from consumers need to look beyond simple collection and redemption metrics for engagement.
Marketing Week and Econsultancy present a Manifesto for Modern Marketing.
Reckitt Benckiser will lend its product innovation, technology and marketing expertise to Save the Children as part of a global initiative to provide $35.5m to fund health programmes to help reduce the number of children dying from preventable illnesses.
Unilever has added a week-long sustainability marketing initiative into its training programme for all new brand managers as part of its efforts to embed sustainability into its brand marketing.
Barely six months since Tesco’s new agency Wieden + Kennedy started rolling out advertising for the supermarket as part of an overhaul of its marketing communications, CEO Philip Clarke is adamant it’s already having a positive impact, but its creative teams have an even bigger job to do to rebuild love for the supermarket thanks to “horsegate”.