Gov’t to spin off ‘nudge unit’
Rosie BakerThe Government is starting a process to spin off its Behavioral Insights Team, also known as the nudge unit, to create a profit making joint venture with a commercial partner.
Volvo teams up with Swedish House Mafia
Rosie BakerVolvo has teamed up with Swedish House Mafia as part of its efforts to ramp up the brand’s association with Scandinavian design and lifestyle.
Five things we learned this week
Rosie BakerClick through to find out more about each of these five bitesized takeaways from Marketingweek.co.uk this week.
Marketers ‘not prepared’ for digital future
Rosie BakerFour in 10 marketers believe they are not well prepared to meet their professional objectives and think a lack of clear digital strategy is holding back their company, according to a report by Accenture.
Mazda to adopt gamification for brand building campaign
Rosie BakerMazda is to launch its first gamification-led experiential brand campaign this summer as part of its efforts to drive growth by 20 per cent in 2013.
J&J launches first corporate brand campaign
Rosie BakerJohnson & Johnson is launching its first global corporate brand campaign to increase awareness of the parent brand and its values.
Hyundai to pull controversial suicide ad
Rosie BakerHyundai will pull a controversial ad which depicts a man committing suicide in his car, after a fierce backlash on social media.
Unilever admits marketing for spreads brands must improve
Rosie BakerUnilever has admitted it must do more to communicate the taste and health benefits of its spreads and margarine products such as Flora and Bertolli as consumers look for healthier alternatives, as it reports a “weak” performance in its food division in the first quarter.
Adobe creates predictive ROI Facebook tool
Rosie BakerAdobe has created a Facebook publishing tool that will allow marketers to predict the engagement levels and ROI of their social media posts before they publish them.
‘Sexist and derogatory’ Pussy drink ad banned
Rosie BakerAn ad for the Pussy stimulant drink been banned for making sexist and derogatory references to women after a campaign attracted 156 complaints.
Coke Zone rewards closure shows need for more than points
Rosie BakerCoca-Cola’s decision to close the points based loyalty scheme Coke Zone demonstrates brands wanting to build loyalty from consumers need to look beyond simple collection and redemption metrics for engagement.
Modern Marketing Manifesto
Rosie BakerMarketing Week and Econsultancy present a Manifesto for Modern Marketing.
Reckitt Benckiser lends marketing clout to Save the Children health schemes
Rosie BakerReckitt Benckiser will lend its product innovation, technology and marketing expertise to Save the Children as part of a global initiative to provide $35.5m to fund health programmes to help reduce the number of children dying from preventable illnesses.
Unilever sends marketers on sustainability training
Rosie BakerUnilever has added a week-long sustainability marketing initiative into its training programme for all new brand managers as part of its efforts to embed sustainability into its brand marketing.
Tesco brand overhaul working but still a lot to do
Rosie BakerBarely six months since Tesco’s new agency Wieden + Kennedy started rolling out advertising for the supermarket as part of an overhaul of its marketing communications, CEO Philip Clarke is adamant it’s already having a positive impact, but its creative teams have an even bigger job to do to rebuild love for the supermarket thanks to “horsegate”.