Rosie Baker

Flora

Unilever admits marketing for spreads brands must improve

Rosie Baker

Unilever has admitted it must do more to communicate the taste and health benefits of its spreads and margarine products such as Flora and Bertolli as consumers look for healthier alternatives, as it reports a “weak” performance in its food division in the first quarter.

Rosie

Tesco brand overhaul working but still a lot to do

Rosie Baker

Barely six months since Tesco’s new agency Wieden + Kennedy started rolling out advertising for the supermarket as part of an overhaul of its marketing communications, CEO Philip Clarke is adamant it’s already having a positive impact, but its creative teams have an even bigger job to do to rebuild love for the supermarket thanks to “horsegate”.