Rosie Baker

P&G Asda

Q&A: P&G managing director Irwin Lee

Rosie Baker

As P&G partners with Asda to drive awareness of its Clean Drinking Water Programme, Marketing Week spoke to the FMCG firm’s UK managing director Irwin Lee about the challenges brands face marketing sustainability messages.


Brand audit: Starbucks

Rosie Baker

Starbucks’ decision to join the suspended coffee charity movement has been slammed by critics as a cynical attempt to rebuild its damaged brand in the wake of accusations of tax avoidance last year. Whatever the motivation, the brand is gradually recovering its reputation, according to brand tracking measures, but still has a long way to go to fully recover.

KFC coffee

KFC introduces freshly ground coffee

Rosie Baker

KFC is launching a campaign to support the introduction of Lavazza coffee as it aims to broaden its appeal and take on coffee chains and fast food rival McDonald’s in the growing coffee market.

Starbucks joins suspended coffee movement

Starbucks joins homeless charity initiative

Rosie Baker

Starbucks has joined the “suspended coffee movement” which enables customers to donate coffee to homeless people, as it continues to repair its damaged reputation in light of the tax avoidance row it faced last year.