Debenhams ad campaign stars Paralympic amputee
Rosie BakerDebenhams is launching an ad campaign starring Paralympian amputee Stefanie Reid in the latest of its efforts to show diversity in its advertising.
Oxfam to leverage Nectar partnership to improve customer insight
Rosie BakerOxfam hopes to use its partnership with Nectar to improve its use of data and insights within marketing and communications as well as leveraging it across other areas of the charity’s fundraising and campaigning efforts.
Morrisons hits out at Tesco’s ‘misleading’ Price Promise
Rosie BakerMorrisons is the latest supermarket to hit out at Tesco’s recently introduced Price Promise, claiming it is “misleading”.
Beyonce returns to previous looks in new Pepsi Max ad
Rosie BakerBeyonce revives moments from her past through a dance off in the latest ad for Pepsi Max as part of Pepsi’s Live for Now global brand campaign.
Pepsi outperforms Coke
Rosie BakerCoca-Cola’s investment in advertising to support its Olympic sponsorship failed to return the uplift in sales the soft drinks giant would have hoped for in 2012, while its rival Pepsi outperformed the market leader and saw a “particularly strong” sales increase, according to the latest Britvic Soft Drinks report.
Charities missing out on £665m
Rosie BakerA lack of information explaining to supporters how donations are used by charities and offering evidence of their impact is holding back donations according to a report by New Philanthropy Capital, which found charities are missing out on £665m in donations each year by not doing enough to engage in this area.
Nectar offers points for Oxfam donations
Rosie BakerNectar is extending its partnership with Oxfam to offer loyalty points for items donated to the charity.
UN refugee charity preparing to overhaul brand and strategy
Rosie BakerUNHCR, the United Nations’ refugee agency is to focus more on marketing and brand as it looks to replicate the awareness sister organisation UNICEF enjoys.
Audi pushes Iron Man 3 product placement deal
Rosie BakerAudi is launching a raft of marketing activity to support its sponsorship of upcoming Marvel release Iron Man 3.
Lastminute.com introduces new brand positioning
Rosie BakerLastminute.com is introducing “Love Living Lastminute” as a new brand strapline in an effort to “celebrate spontaneity” and take the brand back to its roots. Watch the new ads from Lastminute.com here.
Argos creates head of brand role to drive growth
Rosie BakerArgos has appointed Nokia global brand identity director Joanne Savage to the newly created head of own brand role briefed to strengthen Argos’ own-brand ranges across all categories to grow the appeal of Argos to a broader range of customers.
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Showrooming – retailers need to work with it not against it
Rosie BakerShowrooming, where shoppers go to stores to try out products before heading home to buy them online at cheaper prices, can be scary for high street retailers but a recent TNS study shows how mobile is reducing the threat.
Vegans have bigger sexual appetite claims PETA
Rosie BakerAnimal rights organisation PETA claims vegans have a bigger sexual appetite in its latest online video ad to promote veganism.
Cadbury surprises walkers with Joyville unicorn alpacas
Rosie BakerIf you go down to the woods today, you’re sure of a big surprise… a Cadbury Joyville unicorn alpaca probably wasn’t the surprise you were expecting though.
Marketing Week Live expansion attracts new industry exhibitors
Rosie BakerMarketing Week Live is expanding from seven to eight zones to showcase 500 businesses and services in June 2013. Three companies new to Marketing Week Live in 2013 explain why they are taking part.