Ebay rebrands Shopping.com
Rosie BakerEbay is rebranding its Shopping.com affiliate network as the eBay Commerce Network as it looks to leverage the parent brand and distance the site from its roots as a price comparison site.
Arcadia appoints Alex Tait to lead ecommerce
Rosie BakerArcadia, the retail group which owns Topshop and BHS, has appointed former American Express digital chief Alex Tait as group head of ecommerce.
Supermarkets misleading consumers with copycat own-labels
Rosie BakerConsumers feel “annoyed” and “misled” by own label brands that imitate established brands, according to a report by Which?, the latest in the ongoing battle over copycat brands that comes as own-labels could face tighter controls from European regulators.
Gnomes attack in latest Ikea ad
Rosie BakerIkea’s latest TV ad shows an army of angry gnomes on the attack after a couple introduce a range of new garden furniture and accessories to improve their outdoor space.
Retail entries to the Engage Awards show how dynamic and progressive the sector is
Rosie BakerThere are some shining examples of retail marketing on the shortlist for Marketing Week’s Engage Awards 2013.
Sainsbury’s expands Rudoe’s digital role
Rosie BakerSainsbury’s has expanded the responsibilities of online director Jon Rudoe to include all digital channels, its growing music and video streaming division and mobile as the supermarket bids to dial up the role of digital within it broader business.
CK One fragrance ad banned
Rosie BakerAn “overtly sexual” ad for CK One fragrances showing a woman straddling a man while he touches her breasts has been banned from being shown when children might be watching.
No More Page Three targets Co-op
Rosie BakerThe Co-operative Group has insisted it will not pull advertising from The Sun despite being targeted by a No More Page Three campaign claiming advertising with the paper is at odds with The Co-op’s ethical business strategy.
NSPCC shuns traditional DRTV approach
Rosie BakerNSPCC is shunning the “sad images of children” charities often use in direct response ads in favour of a “more modern” approach it hopes will raise awareness of ways to spot and prevent child abuse.
Starbucks launches campaign to promote new espresso
Rosie BakerStarbucks is introducing a new espresso blend and has claimed it will be the first coffee chain to offer customers a choice of espresso in drinks.
Ocado loses marketing chief to Asos
Rosie BakerOcado has lost its most senior marketer, Matthew Knight, to Asos.
TK Maxx highlights fashion and style
Rosie BakerTK Maxx trying to shed its perception as a cheap clothing retailer by focusing more on current fashion trends in its latest TV ad featuring an exclusive track performed by British rapper Maverick Sabre.
The Marketing Week – 22/3/2013
Rosie BakerWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Puma and Gucci owner rebrands as Kering
Rosie BakerPPR, the company that owns Puma and a number of luxury brands including Gucci and Stella McCartney, is rebranding as Kering to better reflect its corporate identity following what it calls a “radical transformation” of the business.
Retail figures raise hopes of recovery
Rosie BakerRetail sales increased by a better than expected 2.6 per cent in February to £25.4bn following several months of subdued growth, according to the latest figures from the Office of National Statistics.