Rosie Baker


Sainsbury’s expands Rudoe’s digital role

Rosie Baker

Sainsbury’s has expanded the responsibilities of online director Jon Rudoe to include all digital channels, its growing music and video streaming division and mobile as the supermarket bids to dial up the role of digital within it broader business.

CK One

CK One fragrance ad banned

Rosie Baker

An “overtly sexual” ad for CK One fragrances showing a woman straddling a man while he touches her breasts has been banned from being shown when children might be watching.

Sun on Sunday

No More Page Three targets Co-op

Rosie Baker

The Co-operative Group has insisted it will not pull advertising from The Sun despite being targeted by a No More Page Three campaign claiming advertising with the paper is at odds with The Co-op’s ethical business strategy.


NSPCC shuns traditional DRTV approach

Rosie Baker

NSPCC is shunning the “sad images of children” charities often use in direct response ads in favour of a “more modern” approach it hopes will raise awareness of ways to spot and prevent child abuse.

TK Maxx

TK Maxx highlights fashion and style

Rosie Baker

TK Maxx trying to shed its perception as a cheap clothing retailer by focusing more on current fashion trends in its latest TV ad featuring an exclusive track performed by British rapper Maverick Sabre.


Puma and Gucci owner rebrands as Kering

Rosie Baker

PPR, the company that owns Puma and a number of luxury brands including Gucci and Stella McCartney, is rebranding as Kering to better reflect its corporate identity following what it calls a “radical transformation” of the business.

high street

Retail figures raise hopes of recovery

Rosie Baker

Retail sales increased by a better than expected 2.6 per cent in February to £25.4bn following several months of subdued growth, according to the latest figures from the Office of National Statistics.