Showrooming, where shoppers go to stores to try out products before heading home to buy them online at cheaper prices, can be scary for high street retailers but a recent TNS study shows how mobile is reducing the threat.
Animal rights organisation PETA claims vegans have a bigger sexual appetite in its latest online video ad to promote veganism.
If you go down to the woods today, you’re sure of a big surprise… a Cadbury Joyville unicorn alpaca probably wasn’t the surprise you were expecting though.
Marketing Week Live is expanding from seven to eight zones to showcase 500 businesses and services in June 2013. Three companies new to Marketing Week Live in 2013 explain why they are taking part.
There are some shining examples of retail marketing on the shortlist for Marketing Week’s Engage Awards 2013.
Sainsbury’s has expanded the responsibilities of online director Jon Rudoe to include all digital channels, its growing music and video streaming division and mobile as the supermarket bids to dial up the role of digital within it broader business.
An “overtly sexual” ad for CK One fragrances showing a woman straddling a man while he touches her breasts has been banned from being shown when children might be watching.
The Co-operative Group has insisted it will not pull advertising from The Sun despite being targeted by a No More Page Three campaign claiming advertising with the paper is at odds with The Co-op’s ethical business strategy.
NSPCC is shunning the “sad images of children” charities often use in direct response ads in favour of a “more modern” approach it hopes will raise awareness of ways to spot and prevent child abuse.
Starbucks is introducing a new espresso blend and has claimed it will be the first coffee chain to offer customers a choice of espresso in drinks.
Ocado has lost its most senior marketer, Matthew Knight, to Asos.
TK Maxx trying to shed its perception as a cheap clothing retailer by focusing more on current fashion trends in its latest TV ad featuring an exclusive track performed by British rapper Maverick Sabre.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
PPR, the company that owns Puma and a number of luxury brands including Gucci and Stella McCartney, is rebranding as Kering to better reflect its corporate identity following what it calls a “radical transformation” of the business.
Retail sales increased by a better than expected 2.6 per cent in February to £25.4bn following several months of subdued growth, according to the latest figures from the Office of National Statistics.