European marketing budgets increased for the first time in 11 months in March signalling marketers are becoming more optimistic about the economic outlook, according to the latest Warc Global Marketing Index, published a day after a separate study predicts European ad spend will return to positive growth in 2014.
Chancellor George Osborne has introduced measures designed to boost the creative industries and small businesses as well as cuts to fuel and beer duty to help household budgets in today’s Budget.
Greggs is to launch a loyalty scheme this year as it looks to roll out a number of initiatives designed to boost performance and grow the brand beyond the food to go market, as it reveals a fall in like-for-like sales.
Asda is launching Price Lock, a promotional campaign highlighting its commitment to low prices of essential items such as milk and bread to coincide with today’s Budget.
Advertising industry stalwarts including Sir John Hegarty, founder of BBH, have warned brands of a potential consumer backlash over the increasing reliance on collecting and using data in marketing.
Sainsbury’s has posted a like for like sales increase of 4.2 per cent in its fourth quarter, driven by performance in non-food categories, as the supermarket continues to outperform rivals.
Shop Direct Group is set to “gamify” the shopping experience across its portfolio of online shopping sites as it looks to boost loyalty with its brands.
More high-end brands should consider price promotions and distribution through discounters to take advantage of what a new report calls the “democratisation of premium”.
Three is to air the first in a series of user generated videos starring the moonwalking Shetland pony on TV later today (8 March).
The Big Issue is preparing to launch a campaign to highlight it is a social enterprise business and dispel the myth it is a charity venture.
Nectar’s exit from daily deals is just the latest example of how challenging the daily deals market has become in the UK.
The John Lewis Partnership has credited marketing and the strong brand values held by its department store and Waitrose supermarket chains for its latest yearly sales and profit increases.
No More Page Three campaigners are claiming a victory over Rupert Murdoch’s Sun newspaper as Lego decides not to renew a two-year promotional deal.
GSK is preparing to relaunch its GSK Direct ecommerce platform to implement the insights gleaned from the trial over the past two years.
Volvo is partnering with Spotify to launch a voice-activated in-car music system integrated with the dashboard through the car marque’s Sensus Connected Touch system.