Richard Madden

Is strategy dead?

Richard Madden

I have been going through a bit of an existential crisis lately. I suppose it is only to be expected at my age. But my recent choice of bedtime reading has not helped.

Latest from Marketing Week

The Insight Show partners with networking forum AURA

Insight Show

The partnership with AURA, the networking forum for brand-side insight professionals, will see it host its own conference within the Insight Show. Sessions aim to bolster the influence of insight in conversations with senior marketers and to improve communication of and engagement with insight-led projects.