As part of our 40th birthday celebration, we asked previous editors to sum up marketing and Marketing Week during their time at the helm. Ruth Mortimer was editor in the early 2010s as the impact of digital led to real challenges over scale versus consolidation of power, audience versus context and personal versus personalisation.
The Festival of Marketing, the award-winning event backed by Marketing Week and Econsultancy, has launched an innovative new set of awards – the Masters of Marketing. The Masters are about celebrating true mastery in marketing and are based around showcasing the brilliance of the work itself. The awards work is integral to the Festival of […]
Spirits company brings its global brand with localised versions to the UK, marketing the brand with the launch of a micro-distillery and events space run by local entrepreneurs to support distribution of the premium vodka.
Marketing Week has partnered with The Marketing Society to offer its members complimentary access to its content for the first time. The partnership, which commences immediately, sees The Marketing Society members invited to receive a print copy of the magazine each week, along with an invitation to subscribe to the free website dedicated to senior […]
Marketing Week has partnered with international music event Midem to judge the prestigious Midem Marketing Competition. The awards scheme celebrates creative excellence in global music marketing, with the final gold, silver and bronze winners being revealed this June at the Midem event in Cannes on 7 June 2015. Marketing Week will select the 10 most […]