Rapper Professor Green describes himself as a “cottage industry”. Talking at our Festival of Marketing last week, he told more than 3,000 visitors at the event in London that he saw himself as someone with multiple roles – musician, brand ambassador – all of which go into building his own identity and reputation.
The new John Lewis ad is an integrated showcase of excellent marketing, but what do finance directors think marketers contribute to the business?
Welcome to our showcase for the essential event of the marketing year – find out who to see, meet and how to party with us here.
The Festival of Marketing starts next week and we have star speakers, thought-provoking content and inspirational lectures lined up for you, finished off with beats from Eliza Doolittle and Grandmaster Flash.
Do you use zero-based budgeting (ZBB) for your marketing? If not, should you?
“Specialisms can drive you down silos,” warned John Watton, marketing director EMEA at Adobe at last week’s Digital Marketing Symposium in London in a call to the marketing industry. “We need more generalists who can look across the channels.” Three times as many advertised marketing jobs contain the word digital in the job description than […]
Marketing Week has launched a new, fully responsive website for use on mobile, tablet and desktop – but users will need to remember to register to continue using the site for free.
This week is Advertising Week in NYC. For those of you in Europe who have not been able to jump on a flight to sip cocktails in the Big Apple, two big themes have emerged so far (which won’t surprise you): programmatic and native.
If you don’t follow US sports, you might have missed the crisis in the world of American football. The National Football League (NFL) – often described as the US’s largest sport export – is at the heart of a scandal involving players accused of domestic violence.
You will have to forgive me, but just this once, I am going to make this column all about us.
Scottish independence. The only uniting element on this issue is that everybody has an opinion. It’s only a matter of days before the crucial referendum vote on 18 September and it’s consuming media time, business time and brand strategy time.
The crisis at Tesco deepened on Monday (22 September) with the revelation that the supermarket’s already disappointing half-year profits of £1.1bn <a href="http://www.marketingweek.co.uk/sectors/retail/news/tesco-online-boss-to-temporarily-replace-md-after-it-emerges-company-overstated-profit/4011700.article">had been erroneously reported.</a> The actual figure, which came to light on Friday thanks to a whistleblower at Tesco’s HQ, is now likely to be closer to £850m.
‘We are only three phone calls away from disaster.’ It’s a phrase used by Nigel Bogle, founder of BBH, to ensure his agency never gets complacent. But it’s not only ad agencies that have a precarious business model.
The allure and selling power of celebrities is allegedly dying, particularly in the charity sector, according to a recent report from Manchester and Sussex universities. A whopping 75 per cent of people claim that high-profile stars do little to grab their attention for non-profit causes.
A plucky young graduate has made headlines begging for a career in marketing. We’re keen to help him.