Ruth Mortimer

Editor of Marketing Week and content director for Centaur Marketing (Econsultancy, Marketing Week, Creative Review, Design Week, Celebrity Intelligence, Fashion Monitor, Year Ahead and Foresight News).

Marketing now means being an overachiever

Ruth Mortimer

Rapper Professor Green describes himself as a “cottage industry”. Talking at our Festival of Marketing last week, he told more than 3,000 visitors at the event in London that he saw himself as someone with multiple roles – musician, brand ambassador – all of which go into building his own identity and reputation.

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Welcome to your new Marketing Week

Ruth Mortimer

Marketing Week has launched a new, fully responsive website for use on mobile, tablet and desktop – but users will need to remember to register to continue using the site for free.

As the NFL crisis shows, business must set standards

Ruth Mortimer

If you don’t follow US sports, you might have missed the crisis in the world of American football. The National Football League (NFL) – often described as the US’s largest sport export – is at the heart of a scandal involving players accused of domestic violence.

Tesco risks being famous for being broken

Ruth Mortimer

The crisis at Tesco deepened on Monday (22 September) with the revelation that the supermarket’s already disappointing half-year profits of £1.1bn <a href="http://www.marketingweek.co.uk/sectors/retail/news/tesco-online-boss-to-temporarily-replace-md-after-it-emerges-company-overstated-profit/4011700.article">had been erroneously reported.</a> The actual figure, which came to light on Friday thanks to a whistleblower at Tesco’s HQ, is now likely to be closer to £850m.

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