We are entering an era where marketers are particularly well suited to make it into the top job. Just over two weeks ago, Centaur Media – owner of both Marketing Week and Econsultancy – appointed former marketer Andria Vidler as its new chief executive.
Three of the world’s biggest brands are going back to their beginnings. Unilever, Coca-Cola and Procter & Gamble are using the next few weeks to push major initiatives that focus on some of the companies’ founding social principles.
“The crisis of today is the joke of tomorrow,” said HG Wells. So which marketers are now able to crack a smile after employing crisis management strategies in 2013?
Each year, marketers are deluged by a host of shiny new media toys to play with. Yet my peers tell me that it is one of the marketing basics that is their most consistent focus. Good old fashioned measurement.
Eye-scanning technology is not the end of privacy, just a good way to sell more chewing gum and soft drinks.
The most trivial-sounding stories sometimes hide a great truth. I’m thinking of this week’s revelation that McDonald’s is to stop serving Heinz ketchup after more than 40 years of brand partnership.
What is digital transformation? There is a lot of talk about it at the moment, whereby an organisation overhauls its capabilities in order to reach digital enlightenment. This is a large-scale change that typically takes years and cuts across strategies, people, processes and technology.
It’s good to be back at Marketing Week. But while I’m delighted to return to my desk after six months away on maternity leave, it appears that female marketers may not be feeling so positive about their roles.
Make sure you know what you’re worth before your pay negotiations begin or you start looking for that new role with our Salary Survey 2014.
We need your help to find the Data Professional of the Year – the person who has made the greatest contribution to the data marketing world, either within their own businesses or the wider industry.
Improving relations between marketing and the board is low on the marketing department’s priority list, according to the report The Marketing Leadership Gap by the Cranfield School of Management.
Think you can keep up to date with digital marketing? You’re deluding yourself. The industry changes so fast that many marketers are being left behind.
“The fat man of Europe” is how the UK has been described by the Academy of the Medical Royal Colleges (AMRC) which represents more than 200,000 doctors. Apparently we are about to see “generation after generation falling victim to obesity-related illnesses and death” if the food and drink industry isn’t quick to change its marketing activity.
I’ve been sent more than 100 horse-meat related jokes this week, including ‘Findus lasagne contains horse meat? I’d check the spaghetti bologneighs as well’ and ‘Frozen meat importers should face more hurdles shocker’.
There is a rise in ‘machine marketing’ under way. This is most evident in digital marketing, where algorithms and automation can help create efficiencies across campaigns. But how far should marketers rely on programmatic marketing as part of the mix?