There could not be a more perfect week to feature cyclist Bradley Wiggins on our front cover. Not only did Wiggins become the first British winner of the Tour de France last month, but he also took home a gold medal in the Olympics time trial event only last week.
The London 2012 Olympics will go down in history as the first Games where even the ambush marketers got ambushed. Australian insurance firm iSelect is currently running an ad that plays on the notoriety of those brands unofficially cashing in on the Olympics… while conveniently promoting itself. Apart from the iSelect cash-in, ambush marketing at […]
Ruth Mortimer is Marketing Week’s editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
The Olympic Games get underway on Friday, but the marketing of the event still dominates the headlines rather than the competitors. During the Beijing Games in 2008, there was lots of talk of ambush marketing, legacy and sponsor impact but not to the extent that we have already seen in London. The International Olympic Committee […]
Ruth Mortimer is Marketing Week’s editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
What does SLP mean to you? Nothing, I expect. What about YSL? Yes, the French luxury brand created by Yves Saint Laurent and owned by luxury group PPR.
Senior executives from the Marketing Week Engage Awards 2012 Brand of the Year talk to Ruth Mortimer about how the BBC overcame huge budget cuts by restructuring its entire marketing operation and focusing on the masterbrand and cross-promotion.
Ruth Mortimer is Marketing Week’s editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
“The way we communicate is creating a revolutionary culture across the world,” said Coca-Cola’s chief marketing officer Joseph Tripodi at this week’s Cannes Lions advertising festival. “A culture that is highly informed, empowered and instantly connected to sympathetic friends and allies everywhere and all the time. It creates a place where mob rules. It is […]
Ruth Mortimer is Marketing Week’s editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
I am recovering, along with the rest of the UK, from the Queen’s Diamond Jubilee celebrations. The enormous brand cash-in to commemorate the monarch’s 60 years on the throne has involved pretty much every brand from Marmite (renamed Ma’Mite) to computer games The Sims (using Royalty-themed characters). The theme from the Jubilee that will last […]
“Change is a constant today,” admits Cathryn Sleight, global vice-president of marketing for Knorr. Sleight knows all about change after seeing her role as marketing director for Coca-Cola Great Britain and Ireland become redundant following a restructure in 2010.
Ruth Mortimer talks to Royal Mail’s head of marketing and commercial strategy Ben Rhodes about his strategy for the deregulated delivery brand.
Congratulations to the BBC, which scooped this year’s top prize at the Marketing Week Engage Awards 2012. The corporation won the Brand of the Year trophy, in association with YouGov, for its diverse marketing activity, ranging from promoting everything from individual TV programmes to TV channels, radio stations, websites, games and the iPlayer. The story […]
British businesses are failing to protect their talent. While one in five employees is apparently planning a job move in the next 12 months, just 29% of firms say staff defection is a significant concern, according to a report from Vodafone on corporate risk. Just 10% of those surveyed claimed to have robust plans in […]