Robin Bonn: Don’t be seduced by chemistry – it shouldn’t win the pitch
In challenging times, having different views on the role of ‘chemistry’ means marketers and agencies are both missing what’s important.
Robin Bonn: Don’t miss out as agencies finally toughen-up
Smart agencies are taking responsibility; rethinking their lemming-like, pitch-for-anything behaviour. Marketers must press the reset button too, says Robin Bonn, founder of Co:definery.
‘Marketers must empower their agencies to fail’
It’s all very well spouting West Coast mantras about ‘failing fast’, but agencies need encouragement to get things wrong, says Robin Bonn, founder of Co:definery.
‘Reduce risk by giving your agencies hell’
If brands are going to innovate and win back consumer trust, then marketers need to call their agencies to account, says Robin Bonn, founder of Co:definery.
Facebook apologises for data scandal, Burger King disguises Whopper as popcorn: International round-up
Plus McDonald’s launches out-of-home campaign to lure Hungarian drivers and automakers partner with Alibaba to connect smart speakers in China.
From provocative to body positive: The American Apparel comeback
The LA-based fashion brand, remembered for its upskirt shots and sexualised advertising, is taking it back to basics after an 18-month hiatus.
Three partners with Snapchat as it looks to AR to build its brand
As part of the deal, Three customers will also be able to use Snapchat from now on without using any of their data allowance.
M&S’s food marketing director on making provenance a point of difference
Marks & Spencer’s new food campaign shines a spotlight on food standards as new food marketing boss Sharry Crammond looks to “shout louder” about the “issues customers care about”.
