Roel de Vries, global head of marketing, communications and brand strategy at Nissan Motor Company, says in the second of our columns with the World Federation of Advertisers that in an industry where everything is quantified, emotion in marketing is vital.
The redesign is the latest move by Coca-Cola to get more people drinking its low and no sugar variants as it looks to adapt to changing consumer tastes and the introduction of the sugar tax.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Strong growth in categories such as ice cream, soft drinks and savoury snacks helped boost sales of branded goods over the summer.
Lego brought creative in-house a few years ago to ensure creative has “a seat at the table” and improve transparency, productivity and innovation.
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