Roel de Vries, global head of marketing, communications and brand strategy at Nissan Motor Company, says in the second of our columns with the World Federation of Advertisers that in an industry where everything is quantified, emotion in marketing is vital.
Hear how Auto Trader refined its customer databases and developed marketing programmes to increase engagement and ROI.
The retailer wants to build an “emotional connection” with customers through its new campaign and better leverage its relationship with Sainsbury’s to help grow its audience and change brand sentiment.
Latest figures from GfK show general pessimism about the UK’s economic future have extended to feelings around personal finances
Plus McDonald’s launches out-of-home campaign to lure Hungarian drivers and automakers partner with Alibaba to connect smart speakers in China.
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