Primark bolsters brand investment as it looks to ‘go beyond’ price, product and stores
Rose KeenThe retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
Elon Musk labels Tesla’s advertising ‘generic’ as it lays off entire marketing team
Rose KeenThe car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.
Five common traits that make a marketing leader
Rose KeenFrom positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.