Crabbie’s is to become the title sponsor of the Grand National as part of a multi-million sponsorship package, as the Halewood International brand continues its strategy of raising brand awareness through backing sports events.
Mobile network operator GiffGaff has been cleared of charges that its recent horror-themed ads, featuring decapitated zombies, trivialised violence by the advertising watchdog, despite the TV campaign sparking hundreds of complaints.
An ad for Pot Noodle that showed a picture of a bikini-clad model next to a spicy variant of the snack and posed the question “which one gets you hotter?” has been been banned for being “crass and degrading”.
Google’s ongoing bid to bolster its cost per click (CPC) rate is accelerating with the roll out of new ad extension tools it claims will help improve engagement with people searching for products across multiple devices.
We’re all familiar with the much-fabled Minority Report advertising scene where Tom Cruise’s character is bombarded with commercial messaging that uses some variety of technology to generate a personalised call-to-action that even cites him by name.
Marketers are the most likely professionals to rate their bosses as “inspiring” according to a report, which also suggests that inspirational leadership is in short supply across the wider workforce.
Reebok is trying to land a blow on Nike by seeking to collaborate with the female duo behind a high-profile campaign that called on Nike to make its products more female-friendly.
CBS Outdoor is to follow up on last year’s ’Look for Longer’ activity, which asked commuters to guess the names of London Underground stations from a series of cryptic clues, with a follow-up execution that will ask audiences to suggest their own brain-teasers.
ESPN is to use its suite of mobile apps to spearhead its charge to reposition itself among digital-savvy audiences after the loss of its top-flight British footballing rights, and the entry of big-spending BT Sport.
The City of London Corporation has ordered an outdoor messaging firm operating a network of ‘smart bins’ that collect data from passing smartphone users to stop over fears the practice is falling foul of legal requirements.
ISBA and the IPA have moved ahead in setting online brand safety protocols in the wake of high-profile ad misplacement scandals after earlier disagreements with the IAB over how online ad placement policies are verified stalled efforts to achieve a pan-industry consensus.
Brand safety is top of the news agenda this week as the tragic suicide of teenage cyberbullying victim Hannah Smith prompted brands to pull advertising from online forum Ask.fm.
The joint venture between EE, O2 and Vodafone will launch a mobile display ad tool called a demand side platform (DSP) that will help advertisers better target its mobile subscribers.
Brands from the education, finance and retail sectors are honing their marketing activity on digital channels to more effectively engage with prospective university students with an even keener eye on value in the wake of last year’s tuition fee hikes.
Google has launched its premium music streaming service Play Music All Access in the UK and is initially undercutting Spotify’s premium offering on price, with an introductory £7.99 per month offering.