Ronan Shields


Crabbie’s named Grand National title sponsor

Ronan Shields

Crabbie’s is to become the title sponsor of the Grand National as part of a multi-million sponsorship package, as the Halewood International brand continues its strategy of raising brand awareness through backing sports events.  

CBS Outdoor

‘Look for Longer’ set to make return

Ronan Shields

CBS Outdoor is to follow up on last year’s ’Look for Longer’ activity, which asked commuters to guess the names of London Underground stations from a series of cryptic clues, with a follow-up execution that will ask audiences to suggest their own brain-teasers.  


‘Smart bin’ data trial axed by council

Ronan Shields

The City of London Corporation has ordered an outdoor messaging firm operating a network of ‘smart bins’ that collect data from passing smartphone users to stop over fears the practice is falling foul of legal requirements.  


Weve primes display ad services

Ronan Shields

The joint venture between EE, O2 and Vodafone will launch a mobile display ad tool called a demand side platform (DSP) that will help advertisers better target its mobile subscribers.