Facebook is further rolling out its Graph Search function making it available to all users of the social network that opt to use its US English version within weeks, after a beta trial earlier in the year.
New car sales rose 12.7 per cent in the last 12 months prompting industry chiefs to revise their forecasts for future sales up.
The IAB’s Affiliate Marketing Council is poised to kick off a campaign to promote online performance networks such as QuidCo and Vouchercodes.co.uk as retail brands in their own right.
Manchester United commercial chiefs took issue with the organisers of a recent match on their Asia Pacific tour over the advertisements for Coca-Cola in the stadium, the arch rival of the club’s official drink partner in the region Pepsi.
This week’s RAJAR results came with the news that 52.2 per cent of the UK now listens to radio via digital channels, giving fresh impetus for plans to press ahead with the delayed switchover from analogue to digital signal. Now I can’t help but feel that radio is about to get a lot more exciting.
The Sun has launched a £10m integrated campaign to mark the launch of its paid-for digital content service Sun+ ahead of the kick off of the upcoming Barclays Premier League.
Marketing Week spoke to Ben Dowd, O2 business director, about how it intends to convert the market buzz around its #BeMoreDog campaign to a competitive advantage.
Mini has kicked off its latest UK campaign which aims to position its relationship with its customers as ”Not Normal” by sourcing images of customised Minis from vehicle owners to be posted both online and on digital poster sites.
Marketers are failing to tap into consumers already starting to put their early Christmas ‘gift lists’ together, as research from eBay reveals that consumers begin researching such purchase as early as May.
Vodafone has launched its first 4G TV campaign, featuring long-standing brand ambassador Star Wars character Yoda.
Ecommerce giant Rakuten has agreed to acquire video-streaming service Viki in a deal reported to be worth up to $200m, as the Japan-based company seeks to use digital content to help aid its international expansion.
Phones 4U and SMG Europe have struck a multi-million pound deal to sponsor the Manchester Arena, which will be known as the Phones 4U Arena for the next five years.
O2-owner Telefonica aims to position itself at the heart of the UK’s digital economy by hosting the first UK Campus Party, an event widely labelled ‘Glastonbury for geeks’.
Europe’s competition chief has has warned Google it must improve its proposed concessions to how it displays its search and advertising results to address antitrust concerns if it is to escape formal censure.
Mastercard has announced the UK rollout of its digital wallet service dubbed MasterPass, with retailers including Argos, Boots, House of Fraser and The Hut Group, as well as credit card provider MBNA, confirmed as launch partners.