ITV offsets ad decline with production business boost
Ronan ShieldsThe growth of ITV’s production business, plus an increase in its online and interactive revenues helped it overcome dip in ad revenues in the first half of the year.
Mercedes gears up for Fashion Week
Ronan ShieldsMercedes-Benz plans to amplify its association with fashion through a host of celebrity and social media tie-ups, as well as branded content releases, in the coming weeks as it prepares for London Fashion Week where it is an official sponsor.
Kevin Bacon to front Orange ads for first time
Ronan ShieldsThe UK’s largest mobile phone operator is launching its first major campaign for its Orange brand since it debuted EE last year.
Bauer media buys Absolute Radio in £25m deal
Ronan ShieldsThe Absolute Radio brand looks set to continue in its own right following its reported £25m takeover by Bauer Media announced earlier today (29 July).
Co-op issues lads’ mags ultimatum
Ronan ShieldsThe Professional Publishers’ Association (PPA) has defended its members’ practises as “appropriate” after The Co-op warned lad’s mags publishers to issue magazines featuring images of scantily clad women in “modesty bags”, or else be pulled from its shelves.
Phones4U launches #projectupgrade to capitalise on 4G
Ronan ShieldsPhones4U is to launch a major campaign this weekend to drive awareness of its partner network of mobile networks and handset brands, as it readies itself for a 4G boon.
Apple’s European revenue slumps
Ronan ShieldsApple will be hoping its recently launched design campaign will buoy its financial performance in Europe after its revenue slumped 22 per cent in its latest fiscal quarter, despite beating analyst expectations with overall revenues of $35.3bn.
Commuters challenged to ‘guess the brand’ in CBS Outdoor campaign
Ronan ShieldsLondon’s underground network turns 150 this year, and to mark the occasion it is today (24 July) unveiling a citywide game that asks commuters to ‘guess the brand’ based on fragments of ads plus campaign straplines.
The best, worst and just plain audacious Royal baby marketing
Ronan ShieldsLast year provided an orgy of marketing around both the Olympics and the Jubilee, meaning 2013 poses little by way of marketing opportunities by way of comparison. Many brands are therefore making the most of the birth of the future heir to the throne and the results are not always regal.
Radio industry readies Shazam style ad tagging
Ronan ShieldsDigital radio body RadioDNS is developing plans that would allow customers to tag audio content they’re listening to in their cars, one of several measures mooted aimed at making it easier for advertisers to evaluate their digital radio spend.
Even Google and Microsoft are falling victim to mobile, can your brand cope?
Ronan ShieldsThe shift to mobile and tablet computing has proven a headache for even those brands whose history is rooted in computing, Google and Microsoft missed analyst expectations based on the back of this trend earlier this week and this should send a message to every business in the world.
Brand audit: Yahoo
Ronan ShieldsYahoo revealed mixed financial results earlier this week. Profit was up sharply to $335m in the second quarter from $228m a year ago, driven largely be its 20 per cent stake in Chinese internet company Alibaba. Revenue from display and search advertising, however, fell 7 per cent.
Guardian’s digital revenue up 30%
Ronan ShieldsDigital revenue increases helped Guardian News & Media (GNM) cut its losses significantly to £30.9m in the year to March 2013, according to its latest results announced today (16 July).
International Content Marketing Summit speakers confirmed
Ronan ShieldsCoke advertising VP Jonathan Mildenhall and Barack Obama’s “digital attack dog” Matthew McGregor are among speakers at the fourth annual International Content Marketing Summit, where Marketing Week will be the exclusive media partner.
VW names global marketing head
Ronan ShieldsVolkswagen has named its UK chief Simon Thomas as its new global marketing head.