Ronan Shields


Mercedes gears up for Fashion Week

Ronan Shields

Mercedes-Benz plans to amplify its association with fashion through a host of celebrity and social media tie-ups, as well as branded content releases, in the coming weeks as it prepares for London Fashion Week where it is an official sponsor.  


Co-op issues lads’ mags ultimatum

Ronan Shields

The Professional Publishers’ Association (PPA) has defended its members’ practises as “appropriate” after The Co-op warned lad’s mags publishers to issue magazines featuring images of scantily clad women in “modesty bags”, or else be pulled from its shelves.  

Apple brand campaign

Apple’s European revenue slumps

Ronan Shields

Apple will be hoping its recently launched design campaign will buoy its financial performance in Europe after its revenue slumped 22 per cent in its latest fiscal quarter, despite beating analyst expectations with overall revenues of $35.3bn.  


The best, worst and just plain audacious Royal baby marketing

Ronan Shields

Last year provided an orgy of marketing around both the Olympics and the Jubilee, meaning 2013 poses little by way of marketing opportunities by way of comparison. Many brands are therefore making the most of the birth of the future heir to the throne and the results are not always regal.   


Radio industry readies Shazam style ad tagging

Ronan Shields

Digital radio body RadioDNS is developing plans that would allow customers to tag audio content they’re listening to in their cars, one of several measures mooted aimed at making it easier for advertisers to evaluate their digital radio spend. 


Brand audit: Yahoo

Ronan Shields

Yahoo revealed mixed financial results earlier this week. Profit was up sharply to $335m in the second quarter from $228m a year ago, driven largely be its 20 per cent stake in Chinese internet company Alibaba. Revenue from display and search advertising, however, fell 7 per cent.  


Guardian’s digital revenue up 30%

Ronan Shields

Digital revenue increases helped Guardian News & Media (GNM) cut its losses significantly to £30.9m in the year to March 2013, according to its latest results announced today (16 July).