Match.com’s upcoming ad campaign will mark its foray into experiential marketing, with the UK launch of Match.com nights, a series of get-togethers where subscribers and their single friends can meet with potential dates face-to-face.
Pop-up retail site Boxpark is to trial a new mobile and social marketing technology paving the way for it to offer the service to its host of outlet partners such as Nike and The Guardian.
Shakespeare’s Globe Theatre is to launch a website aimed at improving its engagement with young children and bolstering its appeal outside of its London base.
John Lewis has announced a partnership with parenting website BabyCentre to promote its nursery product range in a tie-up that will see it target new and expectant parents via both digital and offline channels.
A Lynx ad has been slammed for featuring “distasteful” racial stereotypes but has escaped an outright ban because the ad watchdog ruled its target audience of young males were unlikely to find the spot offensive.
Amazon has been ordered to change the description of a children’s book hailing “the benefits of having measles”.
Audi is to be the debut advertiser of the UK’s largest in-door advertising screen housed in London’s Waterloo Station, which is operated by the recently-launched JCDecauxLive division.
Phrases such as ‘big data’ and ‘snooper’s charter’ are entering common parlance creating a perfect storm that’s ripe to claim the scalp of high-profile brands in an era of hyper-connectivity.
Shazam is poised for further international expansion after landing $40m (£26.9m) in funding from Latin American mobile operator America Movil in a deal reportedly making the world’s richest man Carlos Slim n shareholder in the company.
Paddy Power is planning a campaign “typical” of its irreverent voice to mark it reaching the one million Facebook fans mark, according to marketing director Christian Woolfenden.
The nominations deadline for the Marketing Academy’s new Fellowship Programme has been extended to 8 July, 2013, due to continuing demand.
Glasgow 2014 organisers are working with a host of outdoor media owners to protect the value of its sponsorship deals by minimising the risk of ambush marketing around the sporting event.
An ad for tipster Peter Naughton has been banned for implying that its service can help customers generate “long-term profits” following complaints from members of a parliamentary betting group.
Sainsbury’s tie-up with Vodafone offers the retailer the opportunity to shore-up its mobile offering and keep abreast with rivals Asda and Tesco. Although analysts warn that its comparatively late entry into the market could prove a severe handicap.
Facebook’s latest measures to provide greater safety for advertisers using its retargeted ad tools have met a tepid response with brands including M&S, Nationwide and Sky reserving judgement on the new capabilities.